TAKE THE OUTDOOR PLEDGE

Available via the free Powderhook app, the Outdoor Pledge provides a simple guide to aid in decision making for men, women, and children who consider themselves sportsmen.

Lincoln, NE – Powderhook, the outdoor help desk, today announced the availability of the Outdoor Pledge. Built into the Powderhook app, the pledge consists of four promises.

The Outdoor Pledge puts into simple terms the wisdom of generations of sportsmen, mindful of the reality that for many people time spent outdoors with their teachers is scarce. Through this initiative, Powderhook seeks to unite the individuals and groups that care about the true meaning of what hunting and fishing is all about: being a steward of the land, promoting goodwill through strong ethics, honoring the beauty and fragility of nature, and teaching the next generation to do the same.
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“Our hope is that we can help reinvigorate the national conversation about doing things right and for the right reasons,” said Eric Dinger, founder and CEO of Powderhook. “Hunting and fishing shows have done a great job of creating interest in the outdoors, but most people will never shoot a buck or catch a bass as big as they see on television. It’s important we share with people the true meaning and purpose of time spent outdoors.”

The Outdoor Pledge harkens the work of one of the greatest American conservationists, Teddy Roosevelt. The 26th President spoke often of the need to protect our natural resources – the bountiful land, water, and wildlife for which strong stewardship is the only answer to sustainability. “People have a very strong connection to the places and animals they hunt and fish, but today these same resources face new challenges. It’s important to bring fresh eyes and new ideas to the fight,” said Dinger. Through partnering with leading outdoor conservation and manufacturing organizations, Powderhook plans to do just that.

Although this initiative is in its infancy, the response from the outdoor community has been positive. Since the Powderhook app launched just last week over 500 people have taken the pledge. Any individual, brand, business or organization can take the pledge by downloading the Powderhook app and clicking on the “Me” button. Taking the Outdoor Pledge is 100% free, and participants receive a digital badge they can keep or share.
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About Powderhook:
Powderhook, the outdoor help desk, was built to help people get outdoors more often. The Powderhook app and website are a one-stop place to find local, current information and expertise simply not available anywhere else. Our mission is ‘Access for All,’ which means no matter who you are the Powderhook community will help you have a good day outdoors. For more information, visit us at www.powderhook.com.

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