Powderhook, a free website that connects people with places to hunt and fish, announced today an initiative to promote a common code of ethics to outdoorsmen.
The Outdoor Pledge puts into simple terms the wisdom of generations of sportsmen, mindful of the reality that for many people time spent outdoors with their teachers is scarce. Through this initiative, Powderhook seeks to unite the individuals and groups that care about the true meaning of what hunting and fishing is all about: being a steward of the land, promoting goodwill through strong ethics, honoring the beauty and fragility of nature, and teaching the next generation to do the same.
Powderhook hopes to identify opportunities to work with people and organizations on a technology-backed approach to growing ethical outdoorsmen and women. “Our hope is that we can help reinvigorate the national conversation about doing things right and for the right reasons,” said Eric Dinger, founder and CEO of Powderhook. “Hunting and fishing shows have done a great job of creating interest in the outdoors, but most people will never shoot a buck or catch a trout as big as they see on television. It’s important we share with people the true meaning and purpose of time spent outdoors.”
The “Outdoor Pledge” harkens the work of one of the greatest American Conservationists, Teddy Roosevelt. The 26th President spoke often of the need to protect our natural resources – the bountiful land, water, and wildlife for which strong stewardship is the only answer to sustainability. “People have a very strong connection to the places and animals they hunt and fish, but today these same resources face new challenges. It’s important to bring fresh eyes and new ideas to the fight,” said Dinger. Through partnering with leading outdoor conservation and manufacturing organizations, Powderhook plans to do just that.
Although this initiative is in its infancy, the response from the outdoor community has been quite positive. Any individual, brand, business or organization can take the pledge by visiting OutdoorPledge.org.