I’ll say it again. Deer don’t vote.
Through pieces like the those linked below, Sierra Club is attempting to pit consumptive recreational users against non-consumptive users in what can only turn into a race to the bottom for conservation. Surely the author realizes the villain in her story, Vista Outdoor, is one of the largest funders of conservation in this country, right? Nearly $88 million last year, in fact. You could add up the entirety of the financial contributions to conservation made by Thule, DAKINE, and every other company listed by the author, plus throw in hero brands like Patagonia and CLIF Bar and you wouldn’t get close to Vista’s level of contribution. That’s not a knock on any one of those companies… it’s just a fact.
Let’s let REI and other conservation leaders know we prefer they not perpetuate a divide amongst people that love and care for wild places and animals. Rather, let’s continue to find ways to work toward getting more people out, more often. Some people hunt and some people don’t. Some people like guns and some people don’t. But, deer don’t vote. We’re stronger together.
Here are a couple of the articles to which I was referring: