I’ve been an active member of the outdoor industry for about a year and a half. While I’ve hunted and fished my whole life, it wasn’t until I started Powderhook that I began to learn how the industry really worked. In my short time in the industry I’ve come to understand and deeply care about things like the North American Model of Conservation, R3 (Recruitment, Retention and Reactivation), license sales, and access. As I’ve traveled the country learning, meeting new people and discussing the future of the industry we love, I have been involved in dozens of conversations about the need to get people to actually go hunting and fishing. Most of those conversations have centered on the imperative for our industry to activate new people, especially young people.
The anti-hunting movement has overwhelmed the consciousness of the hunting industry. Hunters, hunting land, firearms, and the sporting way of life are under attack politically and socially. Millions of hunt-able acres are shut down in Oregon to protect the spotted owl. Lead ammunition is banned in California. Increasingly legislators, not biologists, are making wildlife management decisions. Professional huntress Melissa Bachman receives threatening messages to this day, over a year removed from the day she posted her now-famous lion photo. A deceptive foe, the Humane Society of the United States, seems to gain momentum even in the face of science, ethics and reason. The negativity and pressure has taken its toll, leaving industry leaders frustrated and searching for answers. A way of life once mandatory to sustain life is now fighting for its own life.
According to John Frampton, industry veteran and leader of the Council to Advance Hunting and Shooting Sports, “we’ve got to do something drastic or hunting as we know it won’t exist for future generations.”
Long known for their habitat work, Ducks Unlimited members have taken to directly aiding our feathered friends. They’re stopping traffic, they’re diving through manholes, they’re risking life and limb… watch the video, you’ll see! Continue reading Ducks Unlimited members take to the streets
1) It’s just a squirrel. Again. Just a ^&#*@# squirrel.
2) That nice shooter buck you’ve been patterning for a month? Yeah, he’ll be on the other side of the county come opener. Continue reading 11 things every avid deer hunter understands
Okay, three of them are epic. One of them is a homemade video we put together to let you know Powderhook just launched the largest ever upgrade to its website. We’ll let you decide which is which!