Powderhook PRO contests are a simple and effective way for you to increase the visibility of your product or service while gathering a list of people interested in buying it.
At Powderhook, we’ve used contests since day one and have added tens of thousands of faithful subscribers to our email database as a result. One insider secret to increasing their popularity is posting the contest or giveaway on high trafficked sweepstakes websites. Sometimes this can degrade the quality of your list with people simply entering to win anything they come across, but over time we’ve found a few to be really helpful.
One quick note: these sweepstakes sites work great for brands with a national, broad target audience. They are a certainly an effective way to quickly gain numerous entries to general contests, but if you have a very local and audience specific company, these websites may not be the best use of your time.
Here are 12 sweepstakes websites you can submit your contest on to grow the number of your contest entries.
A successful online contest is a great way to grow your list and social media engagement. One successful online sweepstakes can give you the same ROI as numerous pieces of content. If you have questions or need some help, please email us at firstname.lastname@example.org.
We’re betting the company on a completely unique way of making money. If it works, everyone wins.
A Letter from our founder, Eric Dinger
If you’ve been a part of Powderhook for awhile, you know we’ve set out to build something transformative in the name of our mission, “Access for All.” Figuring out how to do that in a way that’s good for everyone, and pays the bills, has been the challenge of a lifetime. Today I want to share with you the vision we believe gets to the heart of solving the outdoor industry’s most significant problem.
What’s the right lure to use to catch walleyes at Oak Lake this afternoon? I want my son to catch his first fish, where around town should we go to have the best chance tomorrow? Who’s the best person to talk to in the Cabela’s archery department? Are the turkeys responding to calls today? Anyone know when the next field day is happening for hunter safety?
No matter your experience level, these are the questions that stand between you and a better day afield. Discipline-specific, local, and current information – that’s the stuff that can help you have a better day as a hunter, angler or shooter. It’s why we stop at the tackle shop when go fishing, and it’s the reason hunters scour local message boards for a tidbit before a hunt. Having better days afield is the best predictor of more days afield – if it’s fun you’ll do it more. And, more days afield solves the 887 billion-dollar outdoor industry’s biggest problem; a shrinking percentage of the US population hunt or fish, and those that do go less often than they once did.
It sucks to be new to the outdoors.
And, no matter your experience level, it’s hard to know where to go in a new area. It’s annoying to get access when you can’t pay; it’s tough to figure out licensing; it’s difficult to time that day off of work; and it can be intimidating to kill, process, and cook an animal you’re not familiar with. Each step in the process adds friction, and there’s less hassle in just about any other activity someone could choose to do with their time.
For years we’ve heard hunters, anglers and shooters won’t help each other. You may have even said it yourself. But, we’ve found that to be fundamentally false. Sure, some won’t, but Powderhook brims with thousands of examples of people who don’t know each other who are sharing tips, spots, directions, and advice. So much so, we’ve come to believe there’s a big difference between a hunter/angler/shooter and a sportsman. Fundamentally, the sportsman understands their pursuit isn’t about them, but rather the animal, the habitat, and their legacy as a contributor to the lives of the people around them. Unlocking the goodwill of the individual sportsman holds the keys to the future we desire.
So, how can we do that and make money?
Thousands of sportsmen have built their livelihood in the outdoor industry, and almost every job ties to our collective ability to get more people out more often. Powderhook taps the local knowledge held by individuals who work for outdoor industry brands, businesses, agencies, and organizations through a business model we’ve never seen anywhere else. We believe our model aligns the incentive of the industry expert with the needs of the person seeking information. Think of Powderhook like a local message board, filled with a community of people incentivized to help each other out.
You may have noticed a few ads popping up here and there on Powderhook. Those ads signify you’re getting an opinion from someone affiliated with an outdoor brand. These members of the Powderhook community represent businesses, agencies, and organizations who pay us a flat fee for access to Powderhook PRO, the platform we purpose-built to incentivize them to help you. With Powderhook PRO, our industry partners earn an ad each time one of their employees, pro staff, or ambassadors offer their discipline-specific, local, and timely expertise by posting on Powderhook.
With Powderhook PRO, brands are creating meaningful relationships with customers by helping, rather than strictly advertising to them. The more people they help, the more their ads show up. We call our model “Earned Native Advertising.” Today, the average post by a Powderhook PRO earns 202 impressions and a .8% click-through rate. Each impression and click are counted and attributed to the individual who earned the ad, making Powderhook PRO a uniquely high-touch, measurable approach to local marketing.
We’re betting Powderhook’s future on the idea you’ll appreciate brands whose representatives help you have better days outdoors.
Fresh air awaits,
PS – Interested in your brand going PRO? Here’s a link.
Our newest Local Legend is a Marine Veteran and the president and Founder of his non-profit organization Veterans4Veterans Outdoor Adventures Inc. out of Beloit, KS. His name is Jesse Mudd.
Jesse decided to start his organization because of an unfortunate event which happened to his friend while serving in Afghanistan resulting in the loss of an arm and both legs. Combining his passion for the outdoors and his drive to help Veterans, Jesse went beyond just helping his friend, helping any Veteran that wants to de-stress, decompress, and get back into the outdoors.
Vets4Vets is dedicated to the physical and emotional rehabilitation of disabled active military service personnel and Veterans through hunting, fishing, and outdoor adventures. They also pair youth with Veterans who take them hunting and fishing allowing them to develop a mentor-mentee relationship which is crucial in developing new lifetime hunters and anglers.
Jesse is a great man, husband, and father to 3 children. He works a full-time job but never fails to dedicate most of his free time to this organization. Because he has such a big heart and loves helping kids and Veterans heal through the outdoors, Jesse, doesn’t expect a single thing in return even though he does almost everything himself.
The term local legend means different things to different people. But, a constant is a local legend knows or does something meaningful in their local area. A legend in a difference context harkens a guide or map. Jesse should be celebrated for his work moving North-Central Kansas toward a more hopeful future – a roadmap that likely includes more than a few hunting and fishing licenses sold to new hunters.
The technology company will accept nominations and recognize individuals and organizations for doing the critical work of helping their friends and neighbors find their way outdoors.
According Powderhook CEO, Eric Dinger, the program fits the way Powderhook looks at the challenges facing sportsmen and women of generations to come. Said Dinger, “Hunting and fishing license sales generate much of the revenue needed to support conservation work. It’s been well documented license buyers are declining as a percentage of the US population. At Powderhook, we fundamentally believe the only way that will change is to engage people at the local level in affecting this trend in their own lives. No program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work, and that’s why we’re excited to begin recognizing the people that are doing so. A very simple way to think about it is ‘do more people go because of me, or do less people go because of me?’ If everyone could answer ‘more,’ like the people we’ll honor through Local Legends, the trend would change.”
If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at email@example.com. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.
Spring is the time of year we turkey hunting fanatics look forward to most. We make sure we have our tags in hand long before opening day, we practice our calls so we can sound like the reigning Grand National Champion, and we might even do a bit of preseason scouting.
But in preparing for our favorite day of the year, there are some things we often forget to consider. Here are a few tips that will help make your turkey season more successful, or at least more enjoyable.
Did you see the video of Keanu Reeves tearing through a 3-gun course as he trained for filming John Wick 2? After seeing that video many people took interest in competitive shooting. If Keanu can learn to shoot in real life, maybe it’s something we’d all like to learn. Keanu did have an advantage. He was trained by one of the best in the business of competitive shooting.
Keanu was trained by Taran Butler, a 10-time California 3-Gun Champion (and numerous other championships and wins). Simply put, Butler is one of the best shooters and shooting instructors out there. After watching the video of Keanu running through the 3-gun course, BuzzFeed decided they wanted to train like Keanu, so they went out and trained with Butler (tarantacticalinnovations.com).
This video shows the side of guns and gun competitions we all know, but many people don’t. Since it came from such an unlikely source, we wanted to share it with our readers. Appropriately, the most important thing they stressed was safety. Guns aren’t dangerous, if they’re handled with respect. This video shows the sport of competitive shooting in a positive way, a nice change from how firearms are often portrayed by media outlets such as Buzzfeed.
For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license, membership, or product buyers coming back for years to come.
1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. If a customer bought fishing gear at your store last year around this time, send them an offer to get them back to buy their gear again this year.
2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. Most marketers nail Black Friday. For that reason, Black Friday promotions fall amidst tremendous noise. Try treating the 10 days before a customer’s birthday like you would Black Friday.
3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw. As brands, we’re all in the business of getting people outdoors more often, and having better days once they’re out. Let your customers know when the seasons are open, and ask them to come stock up.
4. Cross-promote licenses without a draw to winners of tag drawings, or buyers of one product with a different product used for the same pursuit. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado and Walmart $750 worth of additional licenses.
5. Hit up your out-of-state buyers with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.
6. Remember, your buyer or member is the most important relationship to your business. Their lifetime value is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their purchase funds the important work you do in your local area.
Does your business, agency, or organization use another email tactic? Please share additional ideas in the comments.
Want to win a sweet gear package from our friends at Bucks of America? Of course you do! Would it be better if the gear package was from a state you’re passionate about hunting? We think so.
Click on a state below and have a look at what you can win. All you have to do is enter your name and email address so Bucks of America can contact you if you win. No cost, no catch, just a chance to win some sweet gear branded with the state you love. The package includes a short-sleeve shirt, hoodie, 8″ decal, and a hat.
Don’t see your state? Stay tuned. We’ll be offering more great Bucks of America giveaways down the road.
BUCKS OF AMERICA ENTER TO WIN GEAR FOR EACH OF THESE STATES
It’s been well documented hunting license buyers are declining as a percentage of the US population. Beginning around age 65, license sales begin to plummet drastically, as hunters begin to have physical, financial, geographic, or other limitations. While the overall decline in total licenses sold has been very slow, the largest cohort of hunters, the Baby Boomers, are nearing the proverbial license buying “cliff.” Alarmingly, the cohort of Millennials who must replace them appears to be significantly smaller. Analyzing the data in the video below can lead one to some grim conclusions for our North American Model of Wildlife Conservation.
Hundreds of entities including businesses, organizations, and agencies, as well as individuals in positions of leadership in the hunting industry have turned their focus to this very real threat. But can their concerted efforts do enough, fast enough? No one knows, but what we do know is our industry needs the help of the individual sportsman and woman.
The one sure way we can change is to engage people at the local level in affecting this trend in their own lives. No single program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work.
So, here’s the big question: Do more people hunt because of you, or do fewer people hunt because of you? If everyone you hunt with, and everyone they hunt with could answer “more,” we will secure our collective hunting heritage long into the future.