Category Archives: Powderhook

Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts

Former Outdoor Life editor-in-chief and longtime outdoor communicator Andrew McKean has joined Powderhook as its brand director.

McKean will primarily be responsible for content across Powderhook’s multiple digital platforms, its website, and its hunter-recruitment app, available at Google Play and the App Store. The app is designed to serve as a digital mentoring tool, connecting experienced hunters and their knowledge with beginning hunters looking for guidance. Continue reading Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts

Deer Don’t Vote

I’ll say it again. Deer don’t vote.

Through pieces like the those linked below, Sierra Club is attempting to pit consumptive recreational users against non-consumptive users in what can only turn into a race to the bottom for conservation. Surely the author realizes the villain in her story, Vista Outdoor, is one of the largest funders of conservation in this country, right? Nearly $88 million last year, in fact. You could add up the entirety of the financial contributions to conservation made by ThuleDAKINE, and every other company listed by the author, plus throw in hero brands like Patagonia and CLIF Bar and you wouldn’t get close to Vista’s level of contribution. That’s not a knock on any one of those companies… it’s just a fact. Continue reading Deer Don’t Vote

On Winning a SHIFT Award

On Friday night, Powderhook was awarded the 2017 SHIFT Award for Technology. It’s exciting to be recognized, and knowing what our team has gone through to deliver said technology, I think this award is something to be proud of.

SHIFT is a festival (conference) filled with conservation-minded thinkers and doers. While attending, I learned a lot, and I thought I’d use this opportunity to share some of the more prescient tidbits with you. Continue reading On Winning a SHIFT Award

Tackling SHIFT

I was the new guy… the one in the orange hat. For the first time in awhile, I knew almost no one walking into a conference the size of SHIFT.

SHIFT is an annual gathering of conservation-minded leaders from around the country. They gather in Jackson, Wyoming each year to tackle tough issues. In ways I’ve never been part of before in the outdoor industry, they work to build bridges across political and ideological lines – though it helps that the topic of this year’s SHIFT was Preserving our Public Lands, an issue that unites nearly every conservationist.

There are around 350 people here, and on the surface, you could draw the conclusion that many are “anti-hunting” or at a minimum, “hunting agnostic.” But, time and time again we’ve had great conversations about the role hunting plays in conservation. We’ve discussed what it really means to be a hunter, we’ve spoken about the threats a declining hunting population poses to the source of many of their budgets. I’ve explained the North American Model of Wildlife Conservation at least a dozen times to people who make their living in conservation. Almost every conservation has been concluded with positive takeaways.

Representatives from Sitka, First Lite, Patagonia, and REI are pictured here on the same stage talking about conservation advocacy from a brand perspective. Despite being very different, the need to protect public lands unites these brands. SHIFT leadership seems to have gone out of their way all week to introduce hunting, talk about hunting, feature hunting, and show the hunting community they’re welcome.

There is very little camo here, and perhaps because of that, some really cool things happened. Here are some examples. Continue reading Tackling SHIFT

Conservation Demands Innovation

Humans are an over-populated, invasive species.

That sounds harsh, but the evidence is overwhelming that man’s consumption is negatively affecting the biosystems of our planet. Our cities lurch into wildlife habitat. We plow up grasslands to plant crops, or we graze them bare to grow protein. Mines, forestry operations, farms, ranches, dams and more are changing the ecology of our planet at a pace plants and animals simply cannot adapt to fast enough.

As conservationists, it’s not good enough to dig our heels in and say we don’t like that this stuff is happening. There’s little to nothing we’re going to do to stop these trends… unless we innovate. Continue reading Conservation Demands Innovation

The Gun Conversation: A Hunting Company’s Take

By Eric Dinger, founder of Powderhook

Nearly everyone at Powderhook and nearly everyone with whom we work owns a gun. We’re 2nd Amendment supporters and concerned citizens who value life, safety, justice, and freedom. And, we are sad, just like you, about the shootings in Las Vegas, Chicago, Lawrence and throughout the country.

Because our work involves encouraging people to safely own and use guns, lots of people from media to Facebook acquaintances, family, and lifelong friends have asked me for my “take” this week.

Their questions are most often about guns. My question is, ‘Why does this keep happening?’ Continue reading The Gun Conversation: A Hunting Company’s Take

An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters

Nerds and Retailers

CABELA’S PARTNERS WITH POWDERHOOK ON INNOVATIVE RETAIL EXPERIENCE

When nerds and retailers come together, customers win.

Two Nebraska-based outdoor companies have come together on an innovative in-store experience coined “Digital Trailheads,” a new tool designed to help customers find local resources and experience the outdoors like never before. Digital Trailheads feature intense 360-degree “virtual reality” content showcasing Cabela’s Ambassadors pushing products to their limit, along with maps and local resources designed to help customers find places to go. The project will be unveiled at the grand opening of Cabela’s El Paso, TX, and Albuquerque, NM store locations in mid-September.

Continue reading Nerds and Retailers

Powderhook Events API Now Available

 

Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.

R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”

In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.

There are many uses for the Powderhook API:

Web developers can implement a calendar containing events from hundreds of sources.

State agencies can map all the events happening in their state as part of their R3 effort.

Businesses can create a calendar of events happening near their location(s).

Non-government organizations can aid their members in finding other things to do in their local area.

More information is available here: https://powderhook.com/events-landing

To view the events on our map simply navigate to: https://www.powderhook.com/map

Next up we’ll announce a fully self-contained calendar widget, giving our partners the ease of configuring/copying/pasting our events calendar into their website.

Please email us with questions.

12 Sweepstakes Sites To Boost Your Powderhook PRO Contest Entries

Powderhook PRO contests are a simple and effective way for you to increase the visibility of your product or service while gathering a list of people interested in buying it.

At Powderhook, we’ve used contests since day one and have added tens of thousands of faithful subscribers to our email database as a result. One insider secret to increasing their popularity is posting the contest or giveaway on high trafficked sweepstakes websites. Sometimes this can degrade the quality of your list with people simply entering to win anything they come across, but over time we’ve found a few to be really helpful.

One quick note: these sweepstakes sites work great for brands with a national, broad target audience. They are a certainly an effective way to quickly gain numerous entries to general contests, but if you have a very local and audience specific company, these websites may not be the best use of your time.

Here are 12 sweepstakes websites you can submit your contest on to grow the number of your contest entries.

Contestgirl

Sweepstakes Bug

Sweeties Secret Sweeps – local contests

Sweeties Sweeps – national contests

Infinite Sweeps

Sweepstakes Crazy

Hyper Sweep

Contest Alley

Contests for Moms

Win Prizes Online

Contest Bee

Sweepstakes Lovers

A successful online contest is a great way to grow your list and social media engagement. One successful online sweepstakes can give you the same ROI as numerous pieces of content. If you have questions or need some help, please email us at support@powderhook.com.

Continue reading 12 Sweepstakes Sites To Boost Your Powderhook PRO Contest Entries