For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license or membership buyers coming back for years to come.
1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. The image above is of a great email I got from Florida reminding me my license has expired. Sadly, I won’t be back this year!
2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. My Stepdad always asks for Nebraska Game and Parks gift cards for Christmas, too.
3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw.
4. Cross-promote licenses without a draw to winners of tag drawings. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado $750 worth of additional licenses.
5. Hit up your out-of-state hunters with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.
6. Remember, your license buyer or member is your customer. Their lifetime value to your agency or organization is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their license purchase funds the important work you do.
Does your agency or organization use another email tactic? Please share additional ideas in the comments.
Want to win a sweet gear package from our friends at Bucks of America? Of course you do! Would it be better if the gear package was from a state you’re passionate about hunting? We think so.
Click on a state below and have a look at what you can win. All you have to do is enter your name and email address so Bucks of America can contact you if you win. No cost, no catch, just a chance to win some sweet gear branded with the state you love. The package includes a short-sleeve shirt, hoodie, 8″ decal, and a hat.
Don’t see your state? Stay tuned. We’ll be offering more great Bucks of America giveaways down the road.
BUCKS OF AMERICA ENTER TO WIN GEAR FOR EACH OF THESE STATES
It’s been well documented hunting license buyers are declining as a percentage of the US population. Beginning around age 65, license sales begin to plummet drastically, as hunters begin to have physical, financial, geographic, or other limitations. While the overall decline in total licenses sold has been very slow, the largest cohort of hunters, the Baby Boomers, are nearing the proverbial license buying “cliff.” Alarmingly, the cohort of Millennials who must replace them appears to be significantly smaller. Analyzing the data in the video below can lead one to some grim conclusions for our North American Model of Wildlife Conservation.
Hundreds of entities including businesses, organizations, and agencies, as well as individuals in positions of leadership in the hunting industry have turned their focus to this very real threat. But can their concerted efforts do enough, fast enough? No one knows, but what we do know is our industry needs the help of the individual sportsman and woman.
The one sure way we can change is to engage people at the local level in affecting this trend in their own lives. No single program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work.
So, here’s the big question: Do more people hunt because of you, or do fewer people hunt because of you? If everyone you hunt with, and everyone they hunt with could answer “more,” we will secure our collective hunting heritage long into the future.
This is the story of my Rocky Mountain Elk hunt in the White River National Forest of Colorado. I’ll remember this trip forever, not just because it was with my Dad, but because of the way I felt when all was said and done.
By Eric Dinger
It was a normal June day at the office when I received a call from my friend, Josh Dahlke, the man behind the Scoutlook app, and host of the internet show The Hunger. Josh had booked a Colorado elk hunt and two of his four guys had backed out. He asked if I’d like to come along and bring a friend.
I don’t have a long bucket list, since I pretty much want to go everywhere and do everything, but hunting elk with my Dad had long been the one thing I could name. I’d always claimed I wanted to do so with my bow, but I was happy the opportunity had finally come. Given the hunt was to be largely a public land endeavor and the price to stay in the small private cabin adjoining the White River National Forest near Buford, Colorado was really palatable, I jumped at the chance. Getting my Dad to come along wasn’t hard, though he would have to leave for a week in the middle of harvest. For an ag man, that’s certainly not ideal timing. A bucket goes dry if the man carrying it waits for that mythical time. Continue reading A Father-Son Elk Hunt→
We live in an extremely fluid world where public perceptions and opinions on issues can change by the hour.
Just because hunting has been around for 90 percent of human history doesn’t mean that it will be around for the next 50 years. We cannot take our rights for granted. Preaching to the choir will not save hunting; we must influence others outside our circle to further our message.
If we want to preserve the proud traditions of hunting for future generations, we must expose and mentor those generations to the most basic of human behaviors. Here are a few places to start.
1. Become a Hunting Mentor
Though I spent lots of time at the shooting range as a kid, I grew up without exposure to hunting because there was no one to take me out and teach me the ropes. Not every child has a parent who hunts or has the time to be a good mentor.
Whether you mentor your own children or grandchildren, nieces or nephews, or just a family friend or neighbor, you can do your part in passing along your knowledge and enthusiasm to another generation of hunters. Taking someone hunting just once could be life-changing for that individual—and you’ll never know whether they’re interested if you don’t ask.
My own kids are too young to take hunting at this time, but I still bring them along when I’m scouting for sign or checking trail cameras. They enjoy the time spent with Dad and are gaining an understanding of the connection between the outdoors and the food on their plates.
Digital Mentoring is in its infancy. If you’re reading this article you’re one of about 400 people nationwide who have jumped on board early in the process. There’s much to be done, but our work is just, and we’re already making a real difference. Here are 5 things you can do right now to grow the impact of Digital Mentoring. Continue reading 5 Things You Can Do to Grow Digital Mentoring→
Merger Will Enhance Ability to Serve Outdoor Enthusiasts with Complementary Product Offerings and Geographic Footprints Cabela’s Shareholders Will Receive $65.50 Per Share in Cash Bass Pro Shops Entering into Multi-Year Credit Card Partnership with Capital One Bass Pro Shops and Cabela’s Club Customer Loyalty Programs Remain Unchanged
SPRINGFIELD, Mo. & SIDNEY, Neb., Oct 03, 2016 (BUSINESS WIRE) — Bass Pro Shops and Cabela’s Incorporated CAB, +14.69% two iconic American outdoor com
panies with similar humble origins, and with a shared goal to better serve those who love the outdoors, today announced that they have entered into a definitive agreement under which Bass Pro Shops will acquire Cabela’s for $65.50 per share in cash, representing an aggregate transaction value of approximately $5.5 billion. Continue reading Cabela’s and Bass Pro Shops Set to Combine Forces→
It’s been said you’re either a part of the problem or you’re part of the solution.
Do you love the outdoors? Are you willing to spend 2-3 minutes per week ensuring your way of life lives on into the next generation? If so, you’re the person we’re looking for to become our next Digital Mentor.
We get it. Mentoring can be tough. Life is busy; there are so many demands on your time.
But, why should you care about spending a couple minutes a week passing on our outdoor traditions? Why spend the time helping new people?
The math is clear. Each year that passes the average hunter ages nearly 10 months. Today the average license buyer is about 42 years old. By the age of 68, license purchases fall to nearly zero. At the present pace, we’re only one generation from participation in the outdoors reaching alarmingly low levels. But, it doesn’t have to be that way.
Digital Mentoring via the free Powderhook app, made possible through a partnership with Cabela’s and Pass it On – Outdoor mentors, is one way we can work together make the kind of change we need. Only you, the individual outdoorsman, have the ability to make it happen. No agency program, no event planned by an organization, and no ad campaign from a company can do what you can do with just a couple minutes a week.