Category Archives: Access

Be the Change. Become a Digital Mentor

It’s been said you’re either a part of the problem or you’re part of the solution.

Do you love the outdoors? Are you willing to spend 2-3 minutes per week ensuring your way of life lives on into the next generation? If so, you’re the person we’re looking for to become our next Digital Mentor.

We get it. Mentoring can be tough. Life is busy; there are so many demands on your time.

But, why should you care about spending a couple minutes a week passing on our outdoor traditions? Why spend the time helping new people?

The math is clear. Each year that passes the average hunter ages nearly 10 months. Today the average license buyer is about 42 years old. By the age of 68, license purchases fall to nearly zero. At the present pace, we’re only one generation from participation in the outdoors reaching alarmingly low levels. But, it doesn’t have to be that way.

Digital Mentoring via the free Powderhook app, made possible through a partnership with Cabela’s and Pass it On – Outdoor mentors, is one way we can work together make the kind of change we need. Only you, the individual outdoorsman, have the ability to make it happen. No agency program, no event planned by an organization, and no ad campaign from a company can do what you can do with just a couple minutes a week.

Only you can change this trend. Will you join us?

Join the movement. Get the app and get to work. Visit www.powderhook.com today.

Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

IMG_4643

Contact:
Eric Dinger, CEO Powderhook
eric@powderhook.com

Lincoln, NE-  Powderhook and Pass It On – Outdoor Mentors announced today the release of a revolutionary Digital Mentoring program delivered via the Powderhook app. The app functionality will provide hunters and anglers with ready access to Digital Mentors in their area. Digital Mentors who use the app provide advice and tips, making it easier for new people to begin, and helping people of all experience levels enjoy better days outdoors. Funding for the development of the program was provided by Cabela’s Outdoor Fund. Continue reading Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

Collective Impact: Answers for the Outdoor Industry

Ever heard of the shooting game “knockout?” The game is pretty simple. A clay target is thrown with the first shooter in a line getting the first chance to shoot it. If that person misses, the next shooter has a chance to “knock them out” by breaking the target. With each miss another shooter gets a chance to break the target, until finally the target hits the ground. If everyone misses, no one gets knocked out. The winner is the person who successfully knocks out their competition by shooting the targets missed by those before them. It’s a fun, simple way to pass some time on the range – and potentially make a few bucks, if you’re the best shot in your bunch. In many ways knockout resembles the approach we humans take to solving big, important problems.

big_11

Continue reading Collective Impact: Answers for the Outdoor Industry

The Millennial Generation Outdoor Industry Insights and Opportunities

IMG_7563Millennials – the rumored “low-hanging fruit” and “target audience” for your next program or marketing effort. We all know we need to attract Millennials, but the tricky question is how can we do so successfully? This was the question posed to the presenters of the Association of Fish & Wildlife Agencies’ (AFWA) Conservation Education Strategy webinar series. Eric Dinger, co-founder and CEO of Powderhook, and Samantha Pedder, Manager of Outreach and Diversity for the National Shooting Sports Foundation,  discussed some key insights into the Millennial generation and answered some questions from the audience. Post questions in the comments section below and Sam or Eric will answer. Here’s what you need to know:

Insights and background

  • Millennials are:
    • ~19-35 years old today (2016)
    • Most educated, biggest spending adult cohort
    • Digital native – connectedness via technology is like a second skin
    • Delaying coming of age: moving out later, getting married later
    • Seeking happiness, celebrating diversity, big fear of missing out
    • More politically independent, less religious, less patriotic
    • Experience driven, ahead of finances and security
    • More optimistic about their future than previous generations
  • Individualism is important, generalizations are too vague
    • A generation of two distinct parts, defined by post-secondary education
    • Used to being treated as if they’re unique
    • Obsessed with perception – run their lives like a unique brand
  • “SO-LO-MO” Social, Local, Mobile
    • Socially connected at all times (Facebook biggest, Instagram favorite, Snapchat fastest growing and most time used)
    • Real influence is specific to location or topic
    • Mobile first every time
  • Social decision makers
    • Family and friends, one-to-one still most important
    • Influenced by subject matter experts with reach (Instagram is huge here)
    • Tribes – easy to find and interact with people who think like me (downside – I only interact with people who think like me)
  • Recreational habits
    • Nature can be “trendy”
    • Shooting more than hunting at first
    • Non-consumptive use simpler to start with than hunting or fishing
    • Paddleboarding, kayak fishing, hiking – all increasing in participation
    • Urbanizing influence is overwhelming
  • Demand and dictate a frictionless customer/user experience
    • Is it simple? Is it easy? Is it rewarding? Is it fun?
    • Licensing, mapping, certification, education, regulations must be or they’re out
    • Make it ever easier to do business with you
  • Speed of adoption
    • Moore’s Law – speeds up tech, tech is omniscient, tech speeds up all change
    • 1 million users: Facebook 10 months, Instagram 2.5, YikYak faster yet
    • Attention spans shorter than ever
  • Impact on the workplace by Millennials
    • Offer a new perspective/take on things
    • Perceive opportunities to reinvent processes using influence of technology
    • Example of Citizen Science with Adventurers and Scientists for Conservation

Opportunities for Interaction

  • Authenticity is key
    • Identify target segments within this generation to engage with
    • Pick the low fruit, not all the fruit
    • Focus your efforts on what you can do well in terms of content, marketing, etc.
  • Things change, but the fundamental concepts won’t
    • Relevant content
    • Two-way conversations
    • Social, local, mobile
  • Meet them where they are, not where you want them
    • Your website is a utility, not their only source of information
    • Start everything mobile first
    • If it is important, they believe it is going to find them
  • Think multi-channel (but do only what you can do well)
    • Is your content portable? Sharable across multiple platforms without people?
    • Videos on YouTube, Facebook and Vine
    • Posts on Twitter, Instagram and YikYak
  • Participate with them
    • Reward millennials with your engagement
    • Play with the new network-of-the-hour – repurpose your content
    • Focus on quality over quantity
  • Mine their habits of thought
    • Don’t cut corners when highlighting novelty and excitement of experiences
    • Empower them to build their own brand (Desire to have influence)
    • Deliver things that makes them feel like they’d be missing out if they missed it
  • Enable others to help you
    • G.U.E.S.T. – Groups, Users, Events, Spots, Trips – aggregated in an open format
      • Groups – what can I be a part (i.e. NWTF Chapter)
      • Users – who can help me (mentors, coaches, instructors)
      • Events – target shooting, hunter ed, etc.
      • Spots – places to go (public land, places to shoot, fish, etc.)
      • Trips – who can take me
    • Open architecture isn’t shared data, it’s shared standards – data.gov
    • You’re the manufacturer, they’re the distributor
  • Embrace diversity
    • Add a millennial as an advisor
    • Actively invite decisions from people who don’t look like you
    • Celebrate differences, they do

Resources

Prepared May 2016 by:

Screen Shot 2016-05-20 at 1.46.04 PM.png

Samantha Pedder

www.nssf.org

spedder@nssf.org

203-426-1320 ext. 286

PH-LOGO-Black.png

Eric Dinger

www.powderhook.com

eric@powderhook.com

402-560-1678

 

Kansas Department of Wildlife, Parks and Tourism Partners with Powderhook to Deliver Hyper-Local Outdoors App to Kansas Residents

Use of the App Unlocks Special Discounts and Offers for Outdoor Pleasures from Major Retailers, Industry Brands and Non-Profit Companies

Today Powderhook is announcing our partnership with the Kansas Department of Wildlife, Parks and Tourism today to provide a hyper-local app dedicated to the outdoorsmen and women of Kansas, free of charge. For the first time, Kansas residents and visitors can have real-time access to local information about outdoor events and activities, hunting and fishing opportunities and free topographical maps of Kansas in one convenient app. Helping provide local expertise include representatives from leading national and regional non-profit organizations including the National Wild Turkey Federation, Delta Waterfowl and Pass it On – Outdoor Mentors; major brands including Yamaha, Cabela’s, Bohning Archery and ACTIVE Network; in addition to students and faculty from Kansas State University’s Wildlife and Outdoor Enterprise Management program. The Powderhook app is available for both Android and iOS.

Our app provides users with access to thousands of location-based hunting and fishing events and resources gathered from across Kansas, allowing residents and visitors to take advantage of the many outdoors opportunities available to them. Users can also ask questions via the app to the local Powderhook community who, in turn, provide instant and “in the moment” responses.  

For instance, a fisherman might pose a question about where the fish are biting or what bait is best for fishing on a particular lake. Anonymous local fisherman can answer with exact or general information within seconds, without having to share anything more than they’re comfortable. The app also enables residents and visitors to purchase hunting and fishing licenses via links through the app. Free contour maps for Kansas lands and water, local events and a community of outdoor-loving users enable people, regardless of their experience level, to quickly get the fishing and hunting answers they need.

“We’re eager to offer residents and visitors an easy way to access information about the outdoor opportunities in Kansas,” said Richard Smalley, Tourism Marketing Manager at the Kansas Department of Wildlife, Parks, and Tourism. “People are using their mobile phones for a growing percentage of the things they need. Having outdoor opportunities in the mix in a fun and interesting way is an important means to get people started and keep them engaged with the outdoors.  From hunting and fishing to general outdoor recreation, the Powderhook app gives Kansans local, current outdoor information they cannot get elsewhere. We’re the first state to adopt this new technology and it’s exciting for our agency.”

In addition, active users of the app can earn access to even more discounts and offers. Each action within the app earns “cred” loyalty points. These points are used to unlock different offers and discounts from Powderhook partners. For example, Cabela’s, one of the nation’s largest outdoor retailers, is offering Kansas users a chance to win $1,000 in gift cards.

“Helping new participants access the outdoors has become a hot topic among the 50 state fish and wildlife agencies,” said Eric Dinger, founder of Powderhook. “With the Powderhook app, we are opening the doors to new opportunities and engaging more people in the outdoors. Being new to activities like hunting, fishing, shooting or camping can be tough. Having access to an online community that provides real-time, accurate information makes the process easier and more enjoyable. Powderhook promises to help get people out into the outdoors more often, and that’s something we think everyone involved can get behind.”

 

Contact:

Eric Dinger – Powderhook  eric@powderhook.com

Richard Smalley – Kansas Wildlife, Parks and Tourism  richard.smalley@ksoutdoors.com

 

Powderhook’s “Yik Yak for the outdoors” marks a major pivot

powderhook_app.jpg

After trying out a web-based marketplace for hunting and fishing on private land, Powderhook is trying a whole new approach to their mission–a “Yik Yak for the outdoors.”

Until now, Powderhook has been developing a web-based platform that helps people find places to hunt and fish on private lands. What the company discovered is that young people who use technology are not interested in paying for access to land, and the people who own the land are less likely to use technology to solve problems.

“[We’ve decided] instead of trying to get a person who doesn’t want to use tech to sell access to a person who doesn’t want buy it, let’s get two people together who really want access and get them talking to each other,” said Eric Dinger, Founder of Powderhook. Continue reading Powderhook’s “Yik Yak for the outdoors” marks a major pivot

QDMA and Powderhook Announce Deer Tracker Mobile App

ATHENS, GA (August 24, 2015) – QDMA and Powderhook are pleased to offer “Deer Tracker,” a free app that allows hunters to monitor deer activity and harvests in their neck of the woods and across the country. QDMA and Powderhook hope to use the data generated as part of a long-term research project aiming to improve the deer hunting experience for new hunters and experts alike.

Highlighted features of the app include a heat map optimized for daytime deer movement. Brian Murphy, CEO of QDMA, says it’s set up that way for an important reason.

“While hunting the rut gets the most attention, research confirms that the peak of the rut often is not the best time to harvest a deer,” said Murphy. “There are plenty of windows before and after the rut that can be good times to see deer moving. Thus, we set up our heat map to indicate the likelihood of a hunter seeing a mature deer during shooting light.”

Other features include observation and harvest reports, though the app makes it impossible to pinpoint the exact location of a single report. Powderhook CEO Eric Dinger said deer hunters will appreciate the ability to contribute to the overall improvement of deer hunting while not having to give up any of their personal information.

“As a deer hunter, the last thing I want to do is give someone the specific location of where I’m hunting. So, we don’t use pins, and our heat map blurs the user’s location by anywhere from 10 to 30 miles,” said Dinger.

Deer Tracker is a free app, thanks to partnership support from Cabela’s, Hunting Lease Network, SITKA Gear, and Bushnell. According to Dinger, each partner played an important role by contributing to the design of the app.

“Deer Tracker contains several hundred reporters we call Insiders, and these individuals are field employees and pro staff members of our partner brands,” said Dinger. “Their feedback and on-going participation in the app helped us get to where we are today, and Insiders will continue to add insightful reports people can rely on. Users of the app will notice the logo of the Insider’s affiliated company on the reports these individuals generate.”

While the app is free, users are able to upgrade the app for $2.99 to include Powderhook’s database of over 500,000 public hunting grounds.

“Hunters play the biggest role in conservation efforts across this country through purchasing licenses, firearms and ammunition,” said Lindsay Thomas Jr., QDMA Director of Communications. “These days, a hunter may only have limited time to prepare for and plan a hunt. We want to ensure they have the greatest opportunity for an enjoyable time in the woods, so they continue to carry on our hunting heritage.”

Deer Tracker is available for download through the Google Play and Apple App stores and can be accessed without the app via www.deertrackerapp.com on desktop devices.

About Powderhook

Powderhook’s mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven’t been out in the field for years; and for you. Powderhook works with the nation’s leading conservation organizations, retailers and manufacturers. The Powderhook platform is bringing our industry together to solve some of its most important problems.

Top 8 Reasons to Lease Your Land for Hunting

Leasing your land is a balancing act of risk and reward for most landowners. Sure, you can make some extra money, but between finding the right group, covering any liability, and figuring out who’s doing what on your property it can be a bit of a hassle. Here some of the hidden benefits of leasing your land for hunting.

1) After setup, it’s almost completely passive income

2) Your lessees are likely to become family friends

3) Most people are happy to share their game with their landowners – ask for jerky and backstraps!

4) It’s not out of the question to ask your lessees for help with the things you need done, whether that’s spraying thistles, trimming trees or throwing bales

5) Having your ground leased cuts down on trespassers because you’ll have extra eyes and ears who care about your property

6) It’s your ground so it’s your rules, most hunters are happy to abide by your wishes, no matter what you have in mind

7) Your hunters will not only help you manage game populations on your property, but money from their licenses and gear funds nearly 80% of all conservation efforts in the United States

8) If you don’t hunt, they’d love to teach you, your kids, your grandkids, friends or pretty much anyone else to love and appreciate the outdoors

Lastly, if you are about the access problem, and that’s a strong possibility if you’re a fan of Powderhook, here are a couple things to keep in mind. 1) Traditional leasing can lock up your property such that only a few people can hunt it, thus consider allowing your lessee to sub-lease it to people you both approve during times or seasons they’re not using it. 2) Remember that many states have programs for leasing your land directly to your local fish and wildlife agency for the purpose of opening your land up to public hunting.

If you have any questions regarding leasing, or other forms of access, please don’t hesitate to reach out via the form found here: www.powderhook.com/lease