Cabelas does a fantastic job in engaging their audience with a Powderhook PRO Contest campaign that runs usually once a month. Consistency is key in building an email list for a newsletter or re-targeting campaign to drive future sales. For this contest, they hoped to time their audience’s desire to go camping with a giveaway of their Getaway 4-person Dome Tent, as well as add potential members/customers to their email list and re-target the entrants for sales in the future. This contest also helped to raise product awareness for their entire line of camping gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests.
The retail value for the Cabelas Getaway 4-Person Dome Tent package was $149.99. The contest began on June 15, 2017 and ran until July 19 2017, right in the heart of camping season, which really speaks to the success of this contest.Contest Analysis:
- 600 organic entries from users
- 1283 total entries
- Extra entries from users following Cabelas on Twitter, Liking Cabelas on Facebook, and visiting Cabelas’ custom camping landing page
- Total retail cost: $149.99
- Cost per organic entry/email address: $0.25 (at retail dollars)
To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), and Cabelas social media and current customer base.