How Powderhook Makes Money

We’re betting the company on a completely unique way of making money. If it works, everyone wins.

A Letter from our founder, Eric Dinger

Eric and his daughter, Reagan.

If you’ve been a part of Powderhook for awhile, you know we’ve set out to build something transformative in the name of our mission, “Access for All.” Figuring out how to do that in a way that’s good for everyone, and pays the bills, has been the challenge of a lifetime. Today I want to share with you the vision we believe gets to the heart of solving the outdoor industry’s most significant problem.

What’s the right lure to use to catch walleyes at Oak Lake this afternoon? I want my son to catch his first fish, where around town should we go to have the best chance tomorrow? Who’s the best person to talk to in the Cabela’s archery department? Are the turkeys responding to calls today? Anyone know when the next field day is happening for hunter safety?

No matter your experience level, these are the questions that stand between you and a better day afield. Discipline-specific, local, and current information – that’s the stuff that can help you have a better day as a hunter, angler or shooter. It’s why we stop at the tackle shop when go fishing, and it’s the reason hunters scour local message boards for a tidbit before a hunt. Having better days afield is the best predictor of more days afield – if it’s fun you’ll do it more. And, more days afield solves the 887 billion-dollar outdoor industry’s biggest problem; a shrinking percentage of the US population hunt or fish, and those that do go less often than they once did.

It sucks to be new to the outdoors. 

And, no matter your experience level, it’s hard to know where to go in a new area. It’s annoying to get access when you can’t pay; it’s tough to figure out licensing; it’s difficult to time that day off of work; and it can be intimidating to kill, process, and cook an animal you’re not familiar with. Each step in the process adds friction, and there’s less hassle in just about any other activity someone could choose to do with their time.

The future of conservation as we know it depends on tapping the goodwill of the individual sportsmen. No other approach can yield the kind of numbers we need.

For years we’ve heard hunters, anglers and shooters won’t help each other. You may have even said it yourself.  But, we’ve found that to be fundamentally false. Sure, some won’t, but Powderhook brims with thousands of examples of people who don’t know each other who are sharing tips, spots, directions, and advice. So much so, we’ve come to believe there’s a big difference between a hunter/angler/shooter and a sportsman. Fundamentally, the sportsman understands their pursuit isn’t about them, but rather the animal, the habitat, and their legacy as a contributor to the lives of the people around them. Unlocking the goodwill of the individual sportsman holds the keys to the future we desire.

So, how can we do that and make money?

Thousands of sportsmen have built their livelihood in the outdoor industry, and almost every job ties to our collective ability to get more people out more often. Powderhook taps the local knowledge held by individuals who work for outdoor industry brands, businesses, agencies, and organizations through a business model we’ve never seen anywhere else. We believe our model aligns the incentive of the industry expert with the needs of the person seeking information. Think of Powderhook like a local message board, filled with a community of people incentivized to help each other out.

You may have noticed a few ads popping up here and there on Powderhook. Those ads signify you’re getting an opinion from someone affiliated with an outdoor brand. These members of the Powderhook community represent businesses, agencies, and organizations who pay us a flat fee for access to Powderhook PRO, the platform we purpose-built to incentivize them to help you. With Powderhook PRO, our industry partners earn an ad each time one of their employees, pro staff, or ambassadors offer their discipline-specific, local, and timely expertise by posting on Powderhook.

With Powderhook PRO, brands are creating meaningful relationships with customers by helping, rather than strictly advertising to them. The more people they help, the more their ads show up. We call our model “Earned Native Advertising.” Today, the average post by a Powderhook PRO earns 202 impressions and a .8% click-through rate. Each impression and click are counted and attributed to the individual who earned the ad, making Powderhook PRO a uniquely high-touch, measurable approach to local marketing.

We’re betting Powderhook’s future on the idea you’ll appreciate brands whose representatives help you have better days outdoors.

Fresh air awaits,

Eric

PS – Interested in your brand going PRO? Here’s a link.

Newsletter (4-12-16)

IN CASE YOU MISSED IT

Growing the perfect mustache, grilling red meat, wooing a woman—all things Nick Offerman, best known as Parks and Recreation’s Ron Swanson, covers in his hilarious and interesting memoir.Bear hunting has been a controversial topic lately. Hunters have been in hot water for hunting with spears and hunting during hibernation. Here’s what you should know about bear hunting

Wild game gets a bad reputation for being dry, tough and odd tasting but what is one thing that can fix all of this? Well, yes bacon is the cure-all. But, butter is a close second, and it’s healthier than you think.

There is an unwritten holiday in the north and thousands of people participate every year. Opening day of walleye season. Finding ways to cook this fish isn’t too hard. You have to try the salsa version!

WHO CARES ABOUT MENTORING?
GIVEAWAYS:
NEW WAYS FOR EASY ENTRIES

LEARN


8 THINGS NON-HUNTERS ARE
MISSING OUT ON

If you’re at all familiar with our work here at Powderhook, you know we love hunting. But, we loved hunting long before there was a Powderhook, and will love it for decades to come. Most people have something they’re passionate about, but being passionate about hunting offers benefits far beyond what can be simply described. That’s why we believe one needs to hunt in order to understand hunting and hunters. For non-hunters, this means they can’t feel what we’ve felt, and it bums me out for them. Here’s what I think they’re missing.
4 TIPS TO CATCH GIANT BLUEGILLS THIS SPRING
OutdoorLife
Small, dink bluegills are insufferable. Giant ’gills—true bulls—are another story entirely. I can recall with perfect clarity every hump-headed, 12-plus-inch bluegill that I have ever caught. The list requires one hand to index. The last occurred on a fishery known to grow 2-pounders.
CLOCKWORK TURKEY STRATEGIES
NWTF
Turkeys don’t enroll in time management seminars, but they do manage their time somewhat efficiently. And like you, turkeys follow a daily schedule and that can benefit your hunt. Decipher this schedule and you could be one step closer to turkey success this spring.

FRESH AIR


Jesse Mudd Is A Powderhook Local Legend

Our newest Local Legend is a Marine Veteran and the president and Founder of his non-profit organization Veterans4Veterans Outdoor Adventures Inc. out of Beloit, KS. His name is Jesse Mudd.

Jesse decided to start his organization because of an unfortunate event which happened to his friend while serving in Afghanistan resulting in the loss of an arm and both legs. Combining his passion for the outdoors and his drive to help Veterans, Jesse went beyond just helping his friend, helping any Veteran that wants to de-stress, decompress, and get back into the outdoors.

Vets4Vets is dedicated to the physical and emotional rehabilitation of disabled active military service personnel and Veterans through hunting, fishing, and outdoor adventures. They also pair youth with Veterans who take them hunting and fishing allowing them to develop a mentor-mentee relationship which is crucial in developing new lifetime hunters and anglers.

Jesse is a great man, husband, and father to 3 children. He works a full-time job but never fails to dedicate most of his free time to this organization. Because he has such a big heart and loves helping kids and Veterans heal through the outdoors, Jesse, doesn’t expect a single thing in return even though he does almost everything himself.

The term local legend means different things to different people. But, a constant is a local legend knows or does something meaningful in their local area. A legend in a difference context harkens a guide or map. Jesse should be celebrated for his work moving North-Central Kansas toward a more hopeful future – a roadmap that likely includes more than a few hunting and fishing licenses sold to new hunters.

The technology company will accept nominations and recognize individuals and organizations for doing the critical work of helping their friends and neighbors find their way outdoors.

According Powderhook CEO, Eric Dinger, the program fits the way Powderhook looks at the challenges facing sportsmen and women of generations to come. Said Dinger, “Hunting and fishing license sales generate much of the revenue needed to support conservation work. It’s been well documented license buyers are declining as a percentage of the US population. At Powderhook, we fundamentally believe the only way that will change is to engage people at the local level in affecting this trend in their own lives. No program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work, and that’s why we’re excited to begin recognizing the people that are doing so. A very simple way to think about it is ‘do more people go because of me, or do less people go because of me?’ If everyone could answer ‘more,’ like the people we’ll honor through Local Legends, the trend would change.”

If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at legends@powderhook.com. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.

Turkey Vest Contents by Bob Humphrey

 

Today’s turkey hunters are fortunate there’s so much great information available with regard to turkey hunting tools, tactics and techniques. However, I wonder if at times it might be too much of a good thing. With so much often detailed and in-depth information it’s easy to get confused on what the right call or tactic is for a specific scenario. If you find yourself in such a quandary your best bet might be to take a step back and look at the big picture, and the basics.

How to Improve Your Turkey Game This Season

Spring is the time of year we turkey hunting fanatics look forward to most. We make sure we have our tags in hand long before opening day, we practice our calls so we can sound like the reigning Grand National Champion, and we might even do a bit of preseason scouting.

But in preparing for our favorite day of the year, there are some things we often forget to consider. Here are a few tips that will help make your turkey season more successful, or at least more enjoyable.

To continue reading visit: http://www.nwtf.org/hunt/article/improve-turkey-game

Don’t forget to download the NWTF Gobble Map. It’ll help you with the good local info you need to plan your next hunt.

Improved NWTF Gobble Map Available for 2017 Seasons

EDGEFIELD, S.C. — Turkey hunters across the U.S. are flocking to the newly improved 2017 NWTF Gobble Map app. National Wild Turkey Federation’s “turkey hunter toolkit” app is made possible, completely free of charge on both Android and Apple devices, thanks to contributions from leading turkey hunting brands, including Federal Premium Ammunition, Flextone, Avian-X, Yamaha Outdoors and Cabela’s.
Continue reading Improved NWTF Gobble Map Available for 2017 Seasons