Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

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Contact:
Eric Dinger, CEO Powderhook
eric@powderhook.com

Lincoln, NE-  Powderhook and Pass It On – Outdoor Mentors announced today the release of a revolutionary Digital Mentoring program delivered via the Powderhook app. The app functionality will provide hunters and anglers with ready access to Digital Mentors in their area. Digital Mentors who use the app provide advice and tips, making it easier for new people to begin, and helping people of all experience levels enjoy better days outdoors. Funding for the development of the program was provided by Cabela’s Outdoor Fund. Continue reading Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

Setters and Pointers in Advertising

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The old shed next to our barn was a no-frills zone built only of studs and clapboard. Its purpose was simple: to keep tools and equipment dry. There was no insulation, so it wasn’t a focal point for the men in either the summer or winter. Except for rainy days, the top section of the Dutch door remained open for much of the year, and the shed attracted a mix of field mice, barn cats, and knock-around boys. I was one of them.

There was the sweet smell, a mixture of hay and oats. Oil and kerosene were stored outside, and a gust of wind would blend it all together into one fine bouquet. As a kid trying to figure out the world, I’d grab a bottle of soda and spend hours just checking out what kind of things were in there and puttering around. My time in the shed was never wasted. Continue reading Setters and Pointers in Advertising

6 Examples Where Hunting Helped Preserve Wildlife

In recent years regulated hunting has become a scapegoat for so-called conservation organizations.

These groups often claim that hunting is not an effective means of preservation and seek to paint sport hunters as villains when wildlife populations decline.

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And while it is true that wildlife faces increased threats around the world—primarily a result of habitat loss in the wake of burgeoning human populations, unsustainable agricultural, mining practices and a growing black market for the trade of animal parts—regulated hunting has proven to be an effective means of protecting wildlife and, most importantly, the habitat they require to survive. Continue reading 6 Examples Where Hunting Helped Preserve Wildlife

Awesome Powderhook App Updates

Newly Updated Depth Contours

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We have upgraded our map with high quality, super accurate  depth contours for absolutely no charge. Not only did we improve the quality of the contours, we also added to our database thousands of lakes that we were missing before. With these new depth contours, you can pinpoint exactly what depth you are in down to the foot so you can always be right in the action.

Continue reading Awesome Powderhook App Updates

Coming Soon: Digital Mentoring

In all likelihood, you got started hunting, fishing, or shooting because someone took the time to share our way of life with you. Times have changed. Not as many people are learning what we learned as kids. But, that type of mentorship holds answers for the future of the outdoor industry. Beginning this hunting season, Powderhook app users will have the opportunity to become digital mentors.  As a digital mentor each of us can do our part in getting more people outdoors more often. With just a couple minutes of time, through an app on your phone, you can truly help someone take a step forward into a part of the world we all care about so deeply.

Here’s the scoop: Continue reading Coming Soon: Digital Mentoring

Collective Impact: Answers for the Outdoor Industry

Ever heard of the shooting game “knockout?” The game is pretty simple. A clay target is thrown with the first shooter in a line getting the first chance to shoot it. If that person misses, the next shooter has a chance to “knock them out” by breaking the target. With each miss another shooter gets a chance to break the target, until finally the target hits the ground. If everyone misses, no one gets knocked out. The winner is the person who successfully knocks out their competition by shooting the targets missed by those before them. It’s a fun, simple way to pass some time on the range – and potentially make a few bucks, if you’re the best shot in your bunch. In many ways knockout resembles the approach we humans take to solving big, important problems.

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Continue reading Collective Impact: Answers for the Outdoor Industry