ANCHORAGE, AK – The International Hunter Education Association USA (IHEA-USA) has awarded its 2018 Innovations in Technology Award to Powderhook. The award was announced last week at the annual international hunter educators conference held in Anchorage, Alaska.
Powderhook is at the lead of a national effort to recruit, retain, and reactivate new hunters and recreational shooters. The company’s digital technology, including a mentoring app and website, are designed to leverage technology to connect new hunters and shooters seeking knowledge with experienced sportsmen and women who have it.
The IHEA’s award recognizes “any individual, group or member of industry that exhibited outstanding support of the IHEA-USA and its mission by developing better ways of delivery of the hunter education program through technological advances,” according to the association.
Megan Wisecup, IHEA-USA Awards Committee Member, noted that while her agency is the portal that educates beginning hunters, offers them certification, and moves them into the ranks of the hunting community, efforts of Powderhook are critical to give beginning hunters the resources and information so that they can be successful, which is a leading barometer of continued activity in the outdoors.
“Hunter education is a crucial step in becoming a hunter, and Powderhook is focusing on creating opportunities for next steps that aren’t currently in place,” says Wisecup. “If we cannot keep people engaged at their peak interest in hunting, then we are failing to be the support system these students need.”
Hunter education courses train and certify more than 670,000 students annually. The programs utilize 57,000 instructors, many of whom are volunteers, who teach hunting and shooting safety and responsibilities throughout the United States.
Eric Dinger, CEO of Powderhook, said that receiving the award from the hunter education community is confirmation of the power of mentoring, but also evidence of the strength of maintaining consistent messages and support at every stage of the development of a hunter.
“It’s crucial for us to have a strong partnership with IHEA-USA because it’s in their certification courses where many people discover their hunting passion,” says Dinger. “Receiving this award from such a prominent group in the outdoor space and being recognized for all the work our small staff has been able to accomplish is truly an honor.”
IHEA-USA is the professional hunter education association affiliated with the Association of Fish and Wildlife Agencies and the 50 state hunter education programs. Since 1949, almost 40 million students have completed hunter education courses that cover firearm safety, bowhunting, wildlife identification and management, field care of game, responsible hunting, and landowner relations. More information is available at ihea.com.