Remember to change the words in bold and parenthesis – (BOLD).
I’m writing today to ask for some help with a bill I think is very important to the people of (YOUR STATE).
Census data will be released in the next few weeks that indicates hunting license sales are down by over 16% nationally since the same survey was taken only five years ago.
In my opinion, hunting and other outdoor recreational pursuits are the lifeblood of tourism in (YOUR STATE). As you know, many small towns rely on the influx of hunters and the money they bring with them each year. Our business is one of hundreds based in the state that benefit when hunter numbers to grow, and suffer when they shrink.
There is a bill, S. 1613 , in the Environment and Public Works Committee, that would change what can be done with funds earned by Fish and Wildlife Agencies through what’s called The Pittman-Robertson Act. The funds are earned through an 11% excise tax placed on hunting-related gear, and they’re distributed back to the states to fund the activities of Fish and Wildlife Agencies and related NGOs. Pittman-Robertson money cannot be used to promote hunting, and we need to change that.
I would like to ask Senator (YOUR SENATOR’s NAME) to consider sponsoring this legislation. You are welcome to use this letter as that ask, or I’d be happy to meet with in (YOUR STATE), or at a time that makes sense in DC, to discuss it.
Here’s what I like about this bill: No congressional mandate. No new money. Fish and Wildlife Agencies still control the money. And, it aligns Pittman-Robertson funding with its sister legislation The Dingell-Johnson Act, which taxes fishing-related gear. (YOUR STATE FISH AND WILDLIFE AGENCY), and all other recipients need to “play offense” to grow hunting, and this bill is a step toward helping them do that.
Here’s what I don’t like as much about this bill: Besides Fish and Wildlife Agencies or NGOs, no entity can do the work of conserving wild places for wild animals. Hunters need wild places, and non-hunters need wild places, so it’s important the money intended for wild places is used to sustain what we have and create more. However, the hunter funds this model, and without more hunters, the “habitat” money will dry up – ultimately leading me to write this letter.
Thank you for considering, and please let me know if it makes sense to meet.
LINCOLN, NE– Local, current information on hunting, fishing, and recreational shooting is now easier than ever to find with the newest Powderhook update. The Nebraska-based tech company has assembled nearly 10,000 outdoor events from many major NGO’s, retailers, state agencies and more and organized them in a new feature called “Discover.”
Here’s a breakdown of everything you’ll find in the newest release. As always, visit the App Store or Google Play to download or update the app.
Discover: Easily find an event or public hunting spot near you.
When people are out looking for stuff to do on the weekends, outdoor events usually aren’t on anyone’s radar. Why is that? People who host outdoor events are competing for attendees just like a movie theater, concert venue, sporting event or pretty much anything that a person can do to entertain themselves. This update and the API Powderhook has created for others to use changes that.
When it comes to creating new participants, it’s hard to know which event might trip which trigger. With the Powderhook update, we’ve not only begun to distribute our partner’s events to the top five event hosting websites on the internet, we compile them in a sortable feed for our users to access.
People are constantly looking for a new or better spot to go. Powderhook has always had one of the most complete public lands map available for free to anyone who downloads, but now we give users a cleaner ability to sort and configure search results. “I was headed up to Ohio last weekend and used the app to find a spot to go,” says app user Bobby Bostian. “It was great being able to hit the ‘Directions’ button and have it take me right to the spot. I also showed a couple hunters the ‘Discover’ section of the app and they were absolutely amazed at all of the public land that was available in their area.”
Leaderboards: Find out who’s doing the work of passing along our heritage in your state.
Whenever a user in the app answers a question, makes a post, replies to a comment, or becomes a Digital Mentor they earn what we call “CRED”. The more a person uses the app and provides useful information, the more they can build their “CRED,” one day earning them incentives. People can now see how they stack up to other users in their state to provide a fun, competitive aspect to helping others have a better day outdoors.
Powderhook, an innovative hunting and fishing tech company, is looking for top-performing, ambitious and self-starting college students who love to hunt, fish and get outdoors – and want to get real-world marketing, business experience, and learn more about the outdoor industry. As an extern, you will share your outdoor experience and expertise and interact with others to help to introduce people to the active outdoor lifestyle we love and enjoy and, in doing so, help Powderhook grow.
Powderhook externs will be part of a college-based network of externs who will promote, largely through social-media interaction, the Powderhook app and participate in marketing and other events to raise awareness about the app while promoting hunting, fishing and outdoor recreation.
Powderhook is a cutting-edge hunting and fishing tech company dedicated to helping people have better outdoor experiences, through an app that connects outdoor enthusiasts of all walks of life and experience levels. Through Powderhook, outdoorsmen and women can communicate with fellow outdoorsmen and women and ask how-to, where-to, or any other type of questions.
Whether someone is new to the outdoors or an experienced hunter, they can ask their outdoor-related questions on the app and someone in their area or the area they are asking about will help get them on the right track. Are fishing biting on Lake So-and-So; are ducks showing up from the north yet; is ABC Public Hunting Area full of deer; what’s the best bait for crappie in your area; are spring gobblers still henned up – those are the type of questions streaming into the Powderhook App seeking help and advice from local experts.
As a Powderhook extern you will:
Be Part of an Innovative New Program
You will have different opportunities and experiences that will help you prepare for your career. These marketing and business opportunities will allow externs to gain experience, learn new things and sharpen skills.
You will be able to earn caps, T-shirts, hunting, fishing and shooting gear and other swag based on the level of your participation and success.
Be Given a Powderhook Pro Account
With this account you will be able to create a custom banner to post events and create personal content within the Powderhook app. Users have to pay for Pro accounts but externs will get access for free. This can be a key tool in marketing efforts, increasing your interactions – and your chance to earn additional gear and prizes.
Have Your Ideas Implemented
Powderhook encourages you to provide feedback on our app. Your ideas could be implemented into the app. Creativity pays off. This is a chance to be on the leading edge of, and participate in, outdoor-marketing technology.
Get Involved in Real-World Learning Experiences,
You will have the opportunity to participate in webinars, phone conferences, and speeches from the leaders in the outdoor industry. You’ll have a chance to learn from the top experts and company leaders across the outdoor spectrum.
Start Your Own Marketing Campaigns
Being innovative will make you stand out. You will be able to build your own marketing campaign like hosting events, posting on social media and pitching stories to the media to help market Powderhook. The more you put into your marketing efforts, the more you will get out of it. Imagine the resume-building potential of having your ideas as part of a national marketing campaign.
Learn From Powderhook’s CEO
You will have the chance to participate in Q&A’s with our CEO on many different topics ranging from starting a business to hunting and fishing. Be forewarned, he likes a good hunting or fishing story, whether he’s telling them or you are.
Have the Opportunity to Write
Your stories about your outdoor adventures may be published on Powderhook’s blog and your outdoor videos may be distributed on all our social media platforms as well as our blog.
Have the Ability to Publish Articles
You will have the opportunity to create content for our newsletter, which is distributed to all our app users
Have the Ability to Grow
You will have the ability to advance your role within the externship program. As the program matures, there will be opportunities to grow and advance into a higher role.
As an ambassador of Powderhook, you will interact with other hunters, anglers and outdoors people as the face of the brand. You will be an extension of Powderhook, a person-to-person link between the brand and outdoor users. Keep that in mind as you try to be the best extern you can be.
It’s simple. We want you to share your outdoor experience, expertise, photos, videos, stories and anything else related to the outdoors.
For starters, we want you to:
Share photos and information about the brand on your social media, doing so in a natural way.
Interact with others who are asking questions about Powderhook, or posting in the Powderhook app. It’ll give you a chance to answer questions posted on Powderhook or interact with others to find answers.
Take the Outdoor Pledge. Powderhook seeks to unite individuals and groups that care about the true meaning of hunting and fishing. By taking the pledge you are committed to being a steward of the land, promoting goodwill through strong ethics, honoring the beauty and fragility of nature, acting lawfully and respectfully, and teaching the next generation to do the same.
Recruit other ambassadors. We want the Powderhook Externship program to spread to campuses across the nation. You can help by introducing friends, acquaintances or hunting and fishing buddies at other colleges.
As part of Powderhook’s Externship Program, your objectives will be to market Powderhook any way you think will reach the most potential users effectively. The main objectives are getting people to download the app, app interactions, increasing brand awareness, and developing content within the app.
Use marketing tools
Social media platforms
Creating marketing campaigns
Creating your own marketing idea
Increase Brand Awareness
Host events that Powderhook will sponsor to help promote brand awareness
Attend events on campus and talk about Powderhook and our mission
Get New Users to Download the App
Use your creative marketing ideas and resources to market to potential users
Your content will come from:
Being an active user in the app, asking questions, answering questions, posting reports of your outdoor activities
Writing stories to post on Powderhook’s blog
Helping create newsletter articles
Goals for Externs
Earning swag by surpassing milestones of the number of people downloading the app
Increasing your cred in the app. Cred is a scale that tells us how much a user- is posting, commenting, and liking posts in the app. The more posts, comments and likes earned by the extern, the more cred.
Regularly posting on social media platforms.
Challenges will be held throughout the externship. We will have campus vs. campus challenges as well as intramural campus challenges. The goal of challenges is to bring out the competitive and creative side of each extern. Coming up with new and innovative ways to outperform your peers can make you a challenge winner and earn prizes.
What Else You Need to Know
As a part of Powderhook you will gain real-world working and learning experience you can proudly add to your resume. This is ideal for creative self-thinkers who are willing to think out-of-the-box and make things happen
Along with all of the access you will have being an extern, you will also be able to earn awesome swag from Powderhook and our partner companies.
Your experience with Powderhook will be what you make it but we will be here to guide you step-by-step to get started and help you do the best work – while giving you room to let your creative energies loose. In a nutshell, this program is a unique opportunity for anyone who is an avid outdoorsmen in college who wants to learn more about start-up businesses and gain experience in marketing. It’s a real resume builder. We want you to enjoy working with Powderhook and we will do everything we can to make your experience with the program as enjoyable and rewarding as possible.
Join Richard Childress, honorary chair for National Hunting and Fishing Day, in creating the next generation of conservationists
National Hunting and Fishing Day (NHF Day), an annual celebration of hunters and anglers, features a new twist this year. Richard Childress, NASCAR legend and honorary chair for NHF Day, is asking hunters and anglers to participate in the new NHF Day Challenge by taking someone hunting, fishing or target shooting. By pledging to introduce someone to the outdoors between now and NHF Day on Saturday, Sept. 23, participants will be eligible to win a Richard Childress Racing VIP race weekend package or the Ultimate Outdoor Experience in America’s Conservation Capital from Big Cedar Lodge and Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.
“If you are a sportsman, sportswoman or an angler, you can make a difference and support National Hunting and Fishing Day by becoming a mentor,” said Childress. “Mentoring is critical to ensure our outdoor tradition lives on through future generations. Make the commitment to take someone outdoors and show them why you value hunting, fishing and target shooting.”
For millions of Americans, time spent hunting and fishing are treasured moments. Hunting and fishing brings friends and family together and provides one of the most immersive outdoor experiences possible.
“Today fewer people are connecting with nature through hunting and fishing,” said Childress. “As outdoorsmen and women, we are one of the keys to reversing this trend. Help a friend, family member, neighbor or co-worker learn how to hunt, fish or shoot. Introducing someone to the joys of the outdoors not only enriches their life, it creates a future conservationist.”
Each new hunter and angler created helps fund conservation. Every time someone buys a firearm, ammunition, archery equipment or fishing tackle, they contribute to habitat conservation and science-based wildlife management through the Wildlife and Sport Fish Restoration (WSFR) program. The WSFR is the cornerstone of fish and wildlife conservation in North America because it brings funding from the sporting arms, archery and fishing industries and sportsmen and women back to state wildlife management agencies. These monies, in addition to hunting and fishing license fees, are critical for conserving fish and wildlife across our nation.
Those who pledge to take someone hunting, target shooting or fishing will be entered for a chance to win two amazing prize packages. The first grand prize is two HOT passes to a future NASCAR race, which includes pit and garage passes, garage and team hauler tours, and an opportunity to meet team owner Richard Childress. The second grand prize package is a trip to America’s Conservation Capital: Missouri’s Ozark Mountains. A passion of Bass Pro Shops founder and Ozarks native Johnny Morris, the destination spans multiple properties and thousands of unspoiled acres, making it the ultimate destination for anyone who loves the outdoors. The package includes a two-night stay in a log cabin at Big Cedar Lodge, America’s premier wilderness resort, and nature-based excursions including guided bass fishing on 43,000-acre Table Rock Lake; Adventure Passes for the Lost Canyon Cave and Nature Trail and Ancient Ozarks Natural History Museum at Top of the Rock; shotgun sports at Bass Pro Shops’ Outdoor Shooting Academy; and passes to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, the largest, most immersive wildlife attraction in the world, opening Sept, 21, 2017.
To get involved in the NHF Day Challenge, visit NHFDay.org or call 417 225-1162.
Lincoln, NE – Nearly 50 representatives and leaders of mentoring organizations from around the country gathered in Lincoln, NE last weekend to discuss getting more people outdoors more often. Lincoln startup, Powderhook, together with Nebraska Game and Parks, and Cabela’s hosted the event at the Nebraska Outdoor Education Center.
The group spent two days presenting about the progress of their organizations, giving important updates on legislation being passed, and discussing what it would look like to band together and form an official alliance. The number of participants in this year’s Outdoor Mentoring Summit more than doubled from the previous year with hopes to recruit even more groups into the alliance for 2018’s summit.
Founder of Powderhook, Eric Dinger, believes time spent outdoors plays an integral role in our culture. Said Dinger, “Being outdoors represents a source of happiness and contentment for nearly everyone. But, it’s becoming more and more difficult for people to make time and have a place to enjoy themselves in the outdoors. We view this as an attack on the values that undergird families and tie people to the places they’re from. If we need the outdoors to de-stress and find our center, is it possible that some of the cultural frustration so many people are feeling could be tied to a ‘nature deficit’?”
The Outdoor Mentoring Summit included attendees from several leading conservation organizations, including the National Wild Turkey Federation, the Council to Advance Hunting and Shooting Sports, Quality Deer Management Association, and Union Sportsmen’s Alliance, along with state agencies leaders from as close as Iowa and as far away as New Mexico and Florida. But, the celebrities in attendance were the dozens of leaders from the “Boots on the Ground” mentoring organizations from nearly 15 states.
Mike Christensen of Pass it On – Outdoor Mentors spent countless hours putting together the meeting. “If you believe it’s important to spend time outdoors with people who care about you, then it’s likely meaningful for you to know there are organizations dedicating to making that happen for people who may not otherwise have a chance to have those experiences. This meeting brought together many of the best and most influential programs from throughout the country in hopes we can find ways to have a greater impact on our communities,” said Christensen.
Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.
R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”
In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.
There are many uses for the Powderhook API:
Web developers can implement a calendar containing events from hundreds of sources.
State agencies can map all the events happening in their state as part of their R3 effort.
Businesses can create a calendar of events happening near their location(s).
Non-government organizations can aid their members in finding other things to do in their local area.
When you feel like banging your head against a tree because you clucked one time too many, and that incorrigible Eastern gobbler worm-holed to a different part of the universe, it is during this time when you realized God created Rios just for us.
Expecting to spend some time in his treestand, this hunter was surprised to see a black bear had already claimed his stand for the day.
This video shows you can’t predict how wild animals are going to act and that you may have to adjust your hunt because you are in their habitat. This black bear got a lecture on what his role is supposed to be in the woods.
Watch this video as the hunter tries to reason with the bear that took over his treestand.
Powderhook PRO contests are a simple and effective way for you to increase the visibility of your product or service while gathering a list of people interested in buying it.
At Powderhook, we’ve used contests since day one and have added tens of thousands of faithful subscribers to our email database as a result. One insider secret to increasing their popularity is posting the contest or giveaway on high trafficked sweepstakes websites. Sometimes this can degrade the quality of your list with people simply entering to win anything they come across, but over time we’ve found a few to be really helpful.
One quick note: these sweepstakes sites work great for brands with a national, broad target audience. They are a certainly an effective way to quickly gain numerous entries to general contests, but if you have a very local and audience specific company, these websites may not be the best use of your time.
Here are 12 sweepstakes websites you can submit your contest on to grow the number of your contest entries.
A successful online contest is a great way to grow your list and social media engagement. One successful online sweepstakes can give you the same ROI as numerous pieces of content. If you have questions or need some help, please email us at firstname.lastname@example.org.
We’re betting the company on a completely unique way of making money. If it works, everyone wins.
A Letter from our founder, Eric Dinger
If you’ve been a part of Powderhook for awhile, you know we’ve set out to build something transformative in the name of our mission, “Access for All.” Figuring out how to do that in a way that’s good for everyone, and pays the bills, has been the challenge of a lifetime. Today I want to share with you the vision we believe gets to the heart of solving the outdoor industry’s most significant problem.
What’s the right lure to use to catch walleyes at Oak Lake this afternoon? I want my son to catch his first fish, where around town should we go to have the best chance tomorrow? Who’s the best person to talk to in the Cabela’s archery department? Are the turkeys responding to calls today? Anyone know when the next field day is happening for hunter safety?
No matter your experience level, these are the questions that stand between you and a better day afield. Discipline-specific, local, and current information – that’s the stuff that can help you have a better day as a hunter, angler or shooter. It’s why we stop at the tackle shop when go fishing, and it’s the reason hunters scour local message boards for a tidbit before a hunt. Having better days afield is the best predictor of more days afield – if it’s fun you’ll do it more. And, more days afield solves the 887 billion-dollar outdoor industry’s biggest problem; a shrinking percentage of the US population hunt or fish, and those that do go less often than they once did.
It sucks to be new to the outdoors.
And, no matter your experience level, it’s hard to know where to go in a new area. It’s annoying to get access when you can’t pay; it’s tough to figure out licensing; it’s difficult to time that day off of work; and it can be intimidating to kill, process, and cook an animal you’re not familiar with. Each step in the process adds friction, and there’s less hassle in just about any other activity someone could choose to do with their time.
For years we’ve heard hunters, anglers and shooters won’t help each other. You may have even said it yourself. But, we’ve found that to be fundamentally false. Sure, some won’t, but Powderhook brims with thousands of examples of people who don’t know each other who are sharing tips, spots, directions, and advice. So much so, we’ve come to believe there’s a big difference between a hunter/angler/shooter and a sportsman. Fundamentally, the sportsman understands their pursuit isn’t about them, but rather the animal, the habitat, and their legacy as a contributor to the lives of the people around them. Unlocking the goodwill of the individual sportsman holds the keys to the future we desire.
So, how can we do that and make money?
Thousands of sportsmen have built their livelihood in the outdoor industry, and almost every job ties to our collective ability to get more people out more often. Powderhook taps the local knowledge held by individuals who work for outdoor industry brands, businesses, agencies, and organizations through a business model we’ve never seen anywhere else. We believe our model aligns the incentive of the industry expert with the needs of the person seeking information. Think of Powderhook like a local message board, filled with a community of people incentivized to help each other out.
You may have noticed a few ads popping up here and there on Powderhook. Those ads signify you’re getting an opinion from someone affiliated with an outdoor brand. These members of the Powderhook community represent businesses, agencies, and organizations who pay us a flat fee for access to Powderhook PRO, the platform we purpose-built to incentivize them to help you. With Powderhook PRO, our industry partners earn an ad each time one of their employees, pro staff, or ambassadors offer their discipline-specific, local, and timely expertise by posting on Powderhook.
With Powderhook PRO, brands are creating meaningful relationships with customers by helping, rather than strictly advertising to them. The more people they help, the more their ads show up. We call our model “Earned Native Advertising.” Today, the average post by a Powderhook PRO earns 202 impressions and a .8% click-through rate. Each impression and click are counted and attributed to the individual who earned the ad, making Powderhook PRO a uniquely high-touch, measurable approach to local marketing.
We’re betting Powderhook’s future on the idea you’ll appreciate brands whose representatives help you have better days outdoors.
Fresh air awaits,
PS – Interested in your brand going PRO? Here’s a link.
Outdoor recruitment, retention, reactivation and access from the creators of Powderhook.com