Lincoln, NE – Nearly 50 representatives and leaders of mentoring organizations from around the country gathered in Lincoln, NE last weekend to discuss getting more people outdoors more often. Lincoln startup, Powderhook, together with Nebraska Game and Parks, and Cabela’s hosted the event at the Nebraska Outdoor Education Center.
The group spent two days presenting about the progress of their organizations, giving important updates on legislation being passed, and discussing what it would look like to band together and form an official alliance. The number of participants in this year’s Outdoor Mentoring Summit more than doubled from the previous year with hopes to recruit even more groups into the alliance for 2018’s summit.
Founder of Powderhook, Eric Dinger, believes time spent outdoors plays an integral role in our culture. Said Dinger, “Being outdoors represents a source of happiness and contentment for nearly everyone. But, it’s becoming more and more difficult for people to make time and have a place to enjoy themselves in the outdoors. We view this as an attack on the values that undergird families and tie people to the places they’re from. If we need the outdoors to de-stress and find our center, is it possible that some of the cultural frustration so many people are feeling could be tied to a ‘nature deficit’?”
The Outdoor Mentoring Summit included attendees from several leading conservation organizations, including the National Wild Turkey Federation, the Council to Advance Hunting and Shooting Sports, Quality Deer Management Association, and Union Sportsmen’s Alliance, along with state agencies leaders from as close as Iowa and as far away as New Mexico and Florida. But, the celebrities in attendance were the dozens of leaders from the “Boots on the Ground” mentoring organizations from nearly 15 states.
Mike Christensen of Pass it On – Outdoor Mentors spent countless hours putting together the meeting. “If you believe it’s important to spend time outdoors with people who care about you, then it’s likely meaningful for you to know there are organizations dedicating to making that happen for people who may not otherwise have a chance to have those experiences. This meeting brought together many of the best and most influential programs from throughout the country in hopes we can find ways to have a greater impact on our communities,” said Christensen.
Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.
R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”
In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.
There are many uses for the Powderhook API:
Web developers can implement a calendar containing events from hundreds of sources.
State agencies can map all the events happening in their state as part of their R3 effort.
Businesses can create a calendar of events happening near their location(s).
Non-government organizations can aid their members in finding other things to do in their local area.
When you feel like banging your head against a tree because you clucked one time too many, and that incorrigible Eastern gobbler worm-holed to a different part of the universe, it is during this time when you realized God created Rios just for us.
Expecting to spend some time in his treestand, this hunter was surprised to see a black bear had already claimed his stand for the day.
This video shows you can’t predict how wild animals are going to act and that you may have to adjust your hunt because you are in their habitat. This black bear got a lecture on what his role is supposed to be in the woods.
Watch this video as the hunter tries to reason with the bear that took over his treestand.
Powderhook PRO contests are a simple and effective way for you to increase the visibility of your product or service while gathering a list of people interested in buying it.
At Powderhook, we’ve used contests since day one and have added tens of thousands of faithful subscribers to our email database as a result. One insider secret to increasing their popularity is posting the contest or giveaway on high trafficked sweepstakes websites. Sometimes this can degrade the quality of your list with people simply entering to win anything they come across, but over time we’ve found a few to be really helpful.
One quick note: these sweepstakes sites work great for brands with a national, broad target audience. They are a certainly an effective way to quickly gain numerous entries to general contests, but if you have a very local and audience specific company, these websites may not be the best use of your time.
Here are 12 sweepstakes websites you can submit your contest on to grow the number of your contest entries.
A successful online contest is a great way to grow your list and social media engagement. One successful online sweepstakes can give you the same ROI as numerous pieces of content. If you have questions or need some help, please email us at firstname.lastname@example.org.
We’re betting the company on a completely unique way of making money. If it works, everyone wins.
A Letter from our founder, Eric Dinger
If you’ve been a part of Powderhook for awhile, you know we’ve set out to build something transformative in the name of our mission, “Access for All.” Figuring out how to do that in a way that’s good for everyone, and pays the bills, has been the challenge of a lifetime. Today I want to share with you the vision we believe gets to the heart of solving the outdoor industry’s most significant problem.
What’s the right lure to use to catch walleyes at Oak Lake this afternoon? I want my son to catch his first fish, where around town should we go to have the best chance tomorrow? Who’s the best person to talk to in the Cabela’s archery department? Are the turkeys responding to calls today? Anyone know when the next field day is happening for hunter safety?
No matter your experience level, these are the questions that stand between you and a better day afield. Discipline-specific, local, and current information – that’s the stuff that can help you have a better day as a hunter, angler or shooter. It’s why we stop at the tackle shop when go fishing, and it’s the reason hunters scour local message boards for a tidbit before a hunt. Having better days afield is the best predictor of more days afield – if it’s fun you’ll do it more. And, more days afield solves the 887 billion-dollar outdoor industry’s biggest problem; a shrinking percentage of the US population hunt or fish, and those that do go less often than they once did.
It sucks to be new to the outdoors.
And, no matter your experience level, it’s hard to know where to go in a new area. It’s annoying to get access when you can’t pay; it’s tough to figure out licensing; it’s difficult to time that day off of work; and it can be intimidating to kill, process, and cook an animal you’re not familiar with. Each step in the process adds friction, and there’s less hassle in just about any other activity someone could choose to do with their time.
For years we’ve heard hunters, anglers and shooters won’t help each other. You may have even said it yourself. But, we’ve found that to be fundamentally false. Sure, some won’t, but Powderhook brims with thousands of examples of people who don’t know each other who are sharing tips, spots, directions, and advice. So much so, we’ve come to believe there’s a big difference between a hunter/angler/shooter and a sportsman. Fundamentally, the sportsman understands their pursuit isn’t about them, but rather the animal, the habitat, and their legacy as a contributor to the lives of the people around them. Unlocking the goodwill of the individual sportsman holds the keys to the future we desire.
So, how can we do that and make money?
Thousands of sportsmen have built their livelihood in the outdoor industry, and almost every job ties to our collective ability to get more people out more often. Powderhook taps the local knowledge held by individuals who work for outdoor industry brands, businesses, agencies, and organizations through a business model we’ve never seen anywhere else. We believe our model aligns the incentive of the industry expert with the needs of the person seeking information. Think of Powderhook like a local message board, filled with a community of people incentivized to help each other out.
You may have noticed a few ads popping up here and there on Powderhook. Those ads signify you’re getting an opinion from someone affiliated with an outdoor brand. These members of the Powderhook community represent businesses, agencies, and organizations who pay us a flat fee for access to Powderhook PRO, the platform we purpose-built to incentivize them to help you. With Powderhook PRO, our industry partners earn an ad each time one of their employees, pro staff, or ambassadors offer their discipline-specific, local, and timely expertise by posting on Powderhook.
With Powderhook PRO, brands are creating meaningful relationships with customers by helping, rather than strictly advertising to them. The more people they help, the more their ads show up. We call our model “Earned Native Advertising.” Today, the average post by a Powderhook PRO earns 202 impressions and a .8% click-through rate. Each impression and click are counted and attributed to the individual who earned the ad, making Powderhook PRO a uniquely high-touch, measurable approach to local marketing.
We’re betting Powderhook’s future on the idea you’ll appreciate brands whose representatives help you have better days outdoors.
Fresh air awaits,
PS – Interested in your brand going PRO? Here’s a link.
There is an unwritten holiday in the north and thousands of people participate every year. Opening day of walleye season. Finding ways to cook this fish isn’t too hard. You have to try the salsa version!
WHO CARES ABOUT MENTORING?
NEW WAYS FOR EASY ENTRIES
8 THINGS NON-HUNTERS ARE
MISSING OUT ON If you’re at all familiar with our work here at Powderhook, you know we love hunting. But, we loved hunting long before there was a Powderhook, and will love it for decades to come. Most people have something they’re passionate about, but being passionate about hunting offers benefits far beyond what can be simply described. That’s why we believe one needs to hunt in order to understand hunting and hunters. For non-hunters, this means they can’t feel what we’ve felt, and it bums me out for them. Here’s what I think they’re missing.
4 TIPS TO CATCH GIANT BLUEGILLS THIS SPRING OutdoorLife
Small, dink bluegills are insufferable. Giant ’gills—true bulls—are another story entirely. I can recall with perfect clarity every hump-headed, 12-plus-inch bluegill that I have ever caught. The list requires one hand to index. The last occurred on a fishery known to grow 2-pounders.
CLOCKWORK TURKEY STRATEGIES NWTF
Turkeys don’t enroll in time management seminars, but they do manage their time somewhat efficiently. And like you, turkeys follow a daily schedule and that can benefit your hunt. Decipher this schedule and you could be one step closer to turkey success this spring.
Our newest Local Legend is a Marine Veteran and the president and Founder of his non-profit organization Veterans4Veterans Outdoor Adventures Inc. out of Beloit, KS. His name is Jesse Mudd.
Jesse decided to start his organization because of an unfortunate event which happened to his friend while serving in Afghanistan resulting in the loss of an arm and both legs. Combining his passion for the outdoors and his drive to help Veterans, Jesse went beyond just helping his friend, helping any Veteran that wants to de-stress, decompress, and get back into the outdoors.
Vets4Vets is dedicated to the physical and emotional rehabilitation of disabled active military service personnel and Veterans through hunting, fishing, and outdoor adventures. They also pair youth with Veterans who take them hunting and fishing allowing them to develop a mentor-mentee relationship which is crucial in developing new lifetime hunters and anglers.
Jesse is a great man, husband, and father to 3 children. He works a full-time job but never fails to dedicate most of his free time to this organization. Because he has such a big heart and loves helping kids and Veterans heal through the outdoors, Jesse, doesn’t expect a single thing in return even though he does almost everything himself.
The term local legend means different things to different people. But, a constant is a local legend knows or does something meaningful in their local area. A legend in a difference context harkens a guide or map. Jesse should be celebrated for his work moving North-Central Kansas toward a more hopeful future – a roadmap that likely includes more than a few hunting and fishing licenses sold to new hunters.
The technology company will accept nominations and recognize individuals and organizations for doing the critical work of helping their friends and neighbors find their way outdoors.
According Powderhook CEO, Eric Dinger, the program fits the way Powderhook looks at the challenges facing sportsmen and women of generations to come. Said Dinger, “Hunting and fishing license sales generate much of the revenue needed to support conservation work. It’s been well documented license buyers are declining as a percentage of the US population. At Powderhook, we fundamentally believe the only way that will change is to engage people at the local level in affecting this trend in their own lives. No program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work, and that’s why we’re excited to begin recognizing the people that are doing so. A very simple way to think about it is ‘do more people go because of me, or do less people go because of me?’ If everyone could answer ‘more,’ like the people we’ll honor through Local Legends, the trend would change.”
If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at email@example.com. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.
Today’s turkey hunters are fortunate there’s so much great information available with regard to turkey hunting tools, tactics and techniques. However, I wonder if at times it might be too much of a good thing. With so much often detailed and in-depth information it’s easy to get confused on what the right call or tactic is for a specific scenario. If you find yourself in such a quandary your best bet might be to take a step back and look at the big picture, and the basics.
Spring is the time of year we turkey hunting fanatics look forward to most. We make sure we have our tags in hand long before opening day, we practice our calls so we can sound like the reigning Grand National Champion, and we might even do a bit of preseason scouting.
But in preparing for our favorite day of the year, there are some things we often forget to consider. Here are a few tips that will help make your turkey season more successful, or at least more enjoyable.