NWTF generates brand and product awareness with co-branded blind/chair giveaway

The National Wild Turkey Federation has ran several social media giveaways (Contests) over the last year, all with similar success. Their focus is to highlight co-branded product from their partners and generate awareness for NWTF and its sponsors. By running these contests throughout the year, they hope to engage with their audience as well as add potential members/customers to their email list and re-target the entrants for memberships and sales in the future.

The latest contest they ran was for a Thicket blind and Striker blind chair co-branded from ALPS Outdoorz. Total retail value for the package is around $250. The contest began on September 14 and ran until October 6.

Contest Analysis:

  • 436 organic entries from users
  • 1419 total entries
  • Extra entries from users following ALPS Outdoorz and NWTF on several social media channels
  • Total retail cost: $250
  • Cost per organic entry/email address: $0.57

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), NWTF’s social media, as well as ALPS Outdoorz social media.

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