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Powderhook Releases Over 180 Local Outdoor Events

May 27, 2015

Contact: Eric Dinger eric@powderhook.com

Powderhook Releases Over 180 Local Outdoor Events

LINCOLN, Nebraska- Powderhook has a mission and it’s simple: Access For All. Powderhook’s original focus was on cultivating opportunities to access private land and gathering the largest accessible database of public hunting and fishing locations. This was a good start to making a dent in the access problem, but Powderhook realized there is more to “access” than just physical locations to hunt and fish.

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This is when Powderhook broadened its focus by partnering up with Non Governmental Organizations (NGO’s)  to provide better access to yearly banquets. They developed an easy to use ticket management platform where members can purchase tickets to any event online and the organizations get detailed reports of their sales.

Just recently Powderhook has added an additional 180 different hunting and fishing related events going on in Nebraska in the coming months. Access has taken on a new meaning to the Powderhook team. If you want information to something hunting or fishing related, Powderhook wants to be the one providing it to you.

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Access is a very large issue to tackle and it will take time to accomplish their goals but it is a vision in the right direction for the outdoor industry. With a combined effort from NGO’s, private companies, government agencies and everyday outdoorsmen the access problem will dwindle and hunting and fishing will remain as part of our culture and tradition.

About Powderhook

Powderhook’s mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven’t been out in the field for years; and for you. Powderhook works with the nation’s leading conservation organizations, retailers and manufacturers. The Powderhook platform is bringing our industry together to solve some of its most important problems.

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Important links:

www.powderhook.com

www.powderhook.com/about

www.powderhook.com/cards

www.blog.powderhook.com 

INSIGHT FOUR: WE MUST MANAGE OUR IDENTITY AND REPUTATION

This is the fourth of a five part series from Powderhook.

Our Outdoor Future: Five Insights for the Future of Hunting, Fishing and Shooting Sports

“A simpler, more open and transparent way of doing business across our industry is the only way we can ensure the future of our way of life.”

Eric Dinger, co-founder and CEO, Powderhook

In a little under two years of work on the access problem, Powderhook has learned a lot. Based on what we’ve learned, we’ve created five concepts we believe to be imperative for the future of our way of life. These insights represent, in our view, a cultural shift in thinking for our industry. Examples from other industries are provided as a means to rationalize each argument. It is our hope this series can serve as a springboard for new ideas and better solutions.mountain_forest

INSIGHT FOUR: WE MUST MANAGE OUR IDENTITY AND REPUTATION

Sign in with Facebook.

This little feature is so simple it’s made creating a new account with an app or website almost an afterthought. It’s cool when technology makes our lives easier like that. Ever thought about why Facebook would do this? Why would Facebook allow you to use the credentials from their website to log into a website they don’t control or own? The answer is simple: data. The further into the internet Facebook can track your activities the more precisely they can target their ads to you. Every click of your mouse contributes to the profile of information you’ve created behind the walls of the Kingdom of Zuckerberg. It’s brilliant! Make someone’s life easier in exchange for the data you need to better market to them. Does that sound like something the hunting, fishing and shooting world could use? I think so.

We need to commit to a national hunter, shooter and angler registry – the “sign in with Facebook” for our industry. Each person in the registry should receive a unique identifier they can use to manage their identity as they move throughout the industry. This common identifier would allow for simplification of the licensing and tag application process. It would enable people to register, sign-up, purchase and participate more efficiently.

The idea of a national license or registration program is an old one. But the time has come and the technology is here. The recruitment, retention and reactivation (R3) movement is upon us. The right conversations are happening in agency offices and for-profit companies all over the country. Measurement is the constant battle cry. “We need to measure!” Without a common identifier across the industry this measurement cannot happen.

There may never be a day when a person can purchase a license in one state and legally hunt another state; however, a common identifier will enable technology similar to Foursquare’s “check-in” to make licensing across multiple states a simpler and more open process.

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Your common identifier would know you are an active member of Ducks Unlimited, which may gain you access to DU programs or hunts not available to the general public. It would know your Hunter Safety Number, eliminating the frustration and pressure of materializing this form of identification for each new place a person hunts or fishes.

Landowners cite wanting to know who is on their land and what they’re doing as the number one reason they deny access. A common identifier could aid sportsmen and women in that communication process. Liability issues a concern? Your hunting liability insurance policy could tie back to your identity.

This month, HuntingLife.com had their Facebook page suspended because of pictures they posted of a legally harvested African animal. Twitter rejected an ad Powderhook submitted because the contest we were promoting included a chance to win a gun. Google’s stance on guns is even scarier. Yet, our community freely promotes sign-in with each of these services. Powderhook is just as guilty.

Google’s stance on guns: https://support.google.com/adwordspolicy/answer/6014299?hl=en

Facebook’s lists guns under “prohibited content”:

https://www.facebook.com/policies/ads/#prohibited_content

Twitter’s blanket policy against guns:

https://support.twitter.com/articles/20170422-weapons-and-weapon-accessories

These are the most powerful companies of the internet generation. Their reach and influence in the lives of every American cannot be overstated. Yet as an industry, despite all of the evidence, we still spend millions of dollars a year supporting them. And, by allowing people to sign into our websites with their services we freely give them the data we sorely need as an industry. It’s time we stop “signing in with Facebook” and start signing in as sportsmen.

About the author:

Eric Dinger is the co-founder and CEO of Powderhook.com, a website built to help people find access to hunting and fishing spots, trips, groups and events.  He can be reached at eric@powderhook.com.

INSIGHT THREE: THE INDUSTRY NEEDS A COMMON REPOSITORY OF MAP INFORMATION

This is the third of a five part series from Powderhook.

Our Outdoor Future: Five Insights for the Future of Hunting, Fishing and Shooting Sports

“A simpler, more open and transparent way of doing business across our industry is the only way we can ensure the future of our way of life.”

Eric Dinger, co-founder and CEO, Powderhook

In a little under two years of work on the access problem, Powderhook has learned a lot. Based on what we’ve learned, we’ve created five concepts we believe to be imperative for the future of our way of life. These insights represent, in our view, a cultural shift in thinking for our industry. Examples from other industries are provided as a means to rationalize each argument. It is our hope this series can serve as a springboard for new ideas and better solutions.

INSIGHT THREE: THE INDUSTRY NEEDS A COMMON REPOSITORY OF MAP INFORMATION

When Powderhook started, we adopted the mission statement “access for all.” To that end, we spent our first six months in business assembling all the public hunting and fishing resources we could find. With up to 17 different data sources in each state, we’ve assembled over 750,000 unique places to hunt and fish. We continue to invest in keeping this data as current as we can.

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Powderhook has spent several hundred thousand dollars in the creation of our map, available for free here: www.powderhook.com/map. No one should have to do it again. Our map, or one like ours with considerably more input from the industry, should exist as an open standard for hunting, fishing and shooting related geographic information. With an open standard, all public agencies, NGOs, private companies and individuals could access a common tool and update a related data asset.

Currently map information exists in hundreds of data silos. Several fish and wildlife agencies have invested heavily in their mapping infrastructure. Others have not. Each has done it in their own way, making for a significantly higher cost for an NGO, private company or individual who may be willing to invest in their own program related to getting people outdoors.

When a park closes on a fish and wildlife website, it should also reflect as closed on Powderhook, Google Maps and any other place people might seek that information. When a new hunting land is added from a private access program, it should be visible across the entire industry. WMA boundaries, public CRP maps, and all other places to hunt, fish and shoot that are paid for with tax and license dollars represent public information that should be organized and made available across the entire industry from an open source.

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An open environment, welcoming of user contributions, such as www.openstreetmaps.com, is how we make it happen. Think of the future of mapping in our industry in much the same way you think of Wikipedia. Thousands of people have something they can contribute. We simply need to provide them the opportunity to do so.

About the author:

Eric Dinger is the co-founder and CEO of Powderhook.com, a website built to help people find access to hunting and fishing spots, trips, groups and events.  He can be reached at eric@powderhook.com.

Important Links:

http://en.wikipedia.org/wiki/OpenStreetMap

www.powderhook.com/map

INSIGHT ONE

INSIGHT TWO

INSIGHT FOUR

INSIGHT FIVE

INSIGHT TWO: AGENCIES AND NGOs MUST ENABLE ECONOMIC INCENTIVE FOR THE PRIVATE SECTOR

This is the second of a five part series from Powderhook.

Our Outdoor Future: Five Insights for the Future of Hunting, Fishing and Shooting Sports

“A simpler, more open and transparent way of doing business across our industry is the only way we can ensure the future of our way of life.”

Eric Dinger, co-founder and CEO, Powderhook

In a little under two years of work on the access problem, Powderhook has learned a lot. Based on what we’ve learned, we’ve created five concepts we believe to be imperative for the future of our way of life. These insights represent, in our view, a cultural shift in thinking for our industry. Examples from other industries are provided as a means to rationalize each argument. It is our hope this series can serve as a springboard for new ideas and better solutions.sign_no_hunting_go_home

INSIGHT TWO: AGENCIES AND NGOs MUST ENABLE ECONOMIC INCENTIVE FOR THE PRIVATE SECTOR

An immense inventory of untapped access exists. Hundreds of hunter-ed courses have empty seats, shooting competitions can add more shooters, fundraising banquets have empty tables, fishing tournaments can add teams, private lands in public access programs go underutilized, and countless leases sit idle waiting for deer season. The challenge for the hunter, angler and shooter is a fragmentation of information. There is no single place to find out where to go and what’s going on. Worse, options for things to do outdoors are not available on the websites people customarily use to find things to do. We aren’t helping people find us on their terms, we’re making them work to find us on our terms.

The key information keepers of the outdoor community are the leading NGOs and our state and federal agencies. Each has done a noble job of trying to be a source for aggregated information. But, that each is doing so independent of the other speaks to the problem, not the solution. Our leading NGOs along with our federal and state agencies must push us forward by creating an economic incentive for new entrants to the market to help with access and R3 problems. Private industry needs to be able to make money by directly aiding the process of getting people outdoors. Cabela’s should be selling access at retail. I should be able to sign-up for fishing tournaments on the Bass Pro Shops website. GunBroker.com should be selling Ducks Unlimited banquet tickets. Expedia should be booking campgrounds. Airbnb should be adding fishing licenses onto their lakefront home rental transactions. MidwayUSA should be taking registrations for 3-gun competitions.

The travel industry serves as a great model for us to observe, in a tool called a Global Distribution System or “GDS.” Hoteliers, rental car companies and airlines all allow direct consumption via their individual websites. For example, you can buy a United flight on United.com. In much the same way we’re advocating the outdoor industry evolve, those same companies allow hundreds of other websites to make money from booking their inventory. For example, you also can buy a United flight on Travelocity.com. Travelocity makes money, United makes money and more people travel more often. That economic incentive has lead to billions of additional dollars spent in marketing, advertising and product development. In a time when our industry desperately needs to recruit new people, adding additional private sales channels is a must.Screen Shot 2015-05-06 at 1.45.23 PM

While we’ve only been in the industry for a couple years, it has become our belief that our agency and NGO friends face nearly impossible odds in changing the tide in our industry. The agencies and NGOs we’ve gotten to know are running dozens of different lines of business, from marketing agency and publisher to range operator and event planner. Because of this construct and the built-in inefficiency, resources become strapped, and effectiveness and innovation are swapped for status quo in the interest of just plain getting the work done each day.

We believe a simplification of the agency and NGO business model through the adoption of this “information wholesaler” mindset can have a drastic impact on the output of these organizations and the effectiveness of their role in the broader industry. Plus, if private companies can participate, who knows who will jump in and help us get people out hunting, fishing and shooting?

About the author:

Eric Dinger is the co-founder and CEO of Powderhook.com, a website built to help people find access to hunting and fishing spots, trips, groups and events.  He can be reached at eric@powderhook.com.

INSIGHT ONE: THE INDUSTRY MUST CREATE A COMMODITY OUT OF “ACCESS”

This is the first of a five part series from Powderhook.

Our Outdoor Future: Five Insights for the Future of Hunting, Fishing and Shooting Sports

“A simpler, more open and transparent way of doing business across our industry is the only way we can ensure the future of our way of life.”

Eric Dinger, co-founder and CEO, Powderhook

In a little under two years of work on the access problem, Powderhook has learned a lot. Based on what we’ve learned, we’ve created five concepts we believe to be imperative for the future of our way of life. These insights represent, in our view, a cultural shift in thinking for our industry. Examples from other industries are provided as a means to rationalize each argument. It is our hope this series can serve as a springboard for new ideas and better solutions.

INSIGHT ONE: THE INDUSTRY MUST CREATE A COMMODITY OF OUT “ACCESS”

Have you ever wondered why it’s so easy to book a hotel room? You can book the same hotel room across dozens of websites. Knowing that, have you ever really asked yourself why it’s so hard to find a duck blind to sit in, a place to hang your deer stand, or the upcoming 3-gun competitions in your area? The fundamental underlying issue is our industry lacks a standard tradable good — a commodity, like a “room night” for hotels.

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“Access” means several things, and somehow nothing all at once. It could mean a lease; a trespass fee; a role on a shooting team; a seat in a blind or a spot in your friend’s truck. We believe the industry, in the interest of standardizing this commodity, will come to define access as “the right to be in a spot for a period of time” — effectively, our version of a room night. This is a natural conclusion given we buy, sell and trade periodic access to all kinds of things, including movies, concerts, vacation rentals and cars. But, what should we call ours?

Industry leaders often speak of the need to introduce new and different audiences to hunting, fishing and shooting. The development of a commodity is one of the best ways to do so. Commodity in hand, we could begin providing the opportunity and incentive for partners from affiliated industries to get to work marketing, giving, trading, buying and selling our collective access assets, regardless of who owns or creates them. Again, hotels serve as a solid model of this concept. It is simple for a customer to book the same hotel room via a travel site like Expedia, via a hotel broker such as hotels.com, via a trip planner such a travel agent, via search site like Google and many more. Because the hotel has made its rooms a commodity, it benefits from marketing reach it could never afford on its own.

About the author:

Eric Dinger is the co-founder and CEO of Powderhook.com, a website built to help people find access to hunting and fishing spots, trips, groups and events.  He can be reached at eric@powderhook.com.

Important Links:

INSIGHT TWO

INSIGHT THREE

INSIGHT FOUR

INSIGHT FIVE

Latest Gobble Map Updates

Now that Gobble Map has been in the wild for a while, we’ve been busy working on ways to make it even better. Here’s a rundown of the latest updates to Gobble Map. Jump onto Google Play or the iOS App Store and download version 1.2.2 to check them out!

Include a Photo with Your Reports

When you create a Gobble Report, you have the option to take a photo or upload an existing photo. The photo will be included with the report so others viewing your report can see what you were seeing! You’ll now see the following buttons when you’re creating a new report:

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When you’re viewing Gobble Reports in list view, reports that include an image will be annotated with a camera icon. Click on the report to view its image.

Screenshot from 2015-04-21 11:56:52

Invite Friends with Facebook

Gobble Map is more fun with friends. That’s why we’ve made it easy to sync your Facebook account so that you can invite friends to download Gobble Map.

Simply open the menu (by tapping top right), and select “Invite Friends”. From there, tap the “Invite Friends with Facebook” button. Your friends will receive an invite to check out Gobble Map on their mobile devices.

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Invite Contacts with a Text Message

You can also invite your contacts with a text message. We’ll pre-load the text message with the download link, and you can send it to contacts of your choice. Simply open the menu (by tapping top right), and select “Invite Friends”. From there, tap the “Invite Your Contacts” button. The text message interface will open on your device.

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Nascar Driver Ryan Newman Endorses the NWTF Gobble Map

Nascar driver, avid hunter and NWTF spokesman Ryan Newman recently added his name to a growing list of users of the Gobble Map.

Updates and downloads available for iOS and Android users:

Apple App Store
https://itunes.apple.com/us/app/gobble-map/id975910406?ls=1&mt=8

Google Play Store
https://play.google.com/store/apps/details?id=com.phonegap.gobblemap

Visit us online at www.gobblemap.com.

Brought to you by ALPS OutdoorZ – www.alpzoutdoors.com

If you could be a NASCAR driver or have your own hunting show, which would you pick?

Posted by Powderhook on Tuesday, April 14, 2015

3GN and Powderhook.com Partner to Help Grow the Sport

Club and Training Events to be Shared with New Outdoor Audience

With more than 93 partner clubs nationally and internationally, the 3-Gun Nation Club Series has started something revolutionary and brand new for the sport of 3-Gun. An actual association of clubs and events that host 3-Gun shooting on a weekly basis, at the local level.
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The 3-Gun Nation Club Series is simple, and constantly evolving its platform to better serve 3GN members and Club Series participants. By joining as a 3-Gun Nation member, participants receive a high-end print magazine delivered to their home, a member decal, as well as a membership ID number and card. This 3GN Member ID number allows you to manage an online profile, upload scores and achieve a classification ranking against some of the top shooters in the country.
Continue reading 3GN and Powderhook.com Partner to Help Grow the Sport

QDMA Partners with Powderhook to Provide Hunters More Access

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Quality Deer Management Association

For Immediate Release

April 1, 2015

QDMA Partners with Powderhook to Provide Hunters More Access

To help provide deer hunters with more access to go afield, the Quality Deer Management Association (QDMA) has partnered with Powderhook, the resource for connecting hunters and fishermen with places to enjoy their passion.

“We are excited to partner with QDMA and help deer hunters everywhere in our quest to help create access for all, now and into the future,” said Chris Dietrich, Powderhook’s Sales and Pro Staff manager. “The partnership will greatly benefit the hunting community by combining Powderhook’s software with QDMA’s proven approach to Quality Deer Management. Users will be able to learn more about QDMA events, purchase tickets for them, and connect with others in the outdoors – all through the Powderhook experience.”

Nature Photography Continue reading QDMA Partners with Powderhook to Provide Hunters More Access

NWTF’s New Gobble Map App

Turkey hunters across the U.S. are now able to check turkey activity in their area thanks to the Gobble Map from Powderhook and the National Wild Turkey Federation (NWTF) made possible by Alps Outdoorz and sponsored by Yamaha Outdoors, Federal Premium Ammunition, and Nationwide. “Powderhook and the NWTF are working hard to provide some of the most reliable and relevant information to the modern hunter,” said Eric Dinger, Powderhook co-founder and CEO. “Hunters can research turkey activity as it relates to their local turkey season.” The user driven Gobble Map, released on March 23, through Google Play and Apple app stores, allows users to post and view turkey sightings with information about frequency and size of the turkey flocks. The map displays a general location of the activity “heat”, helping to keep hunters locations private. Gobble Map   2 “Hunters play the biggest role in conservation efforts across this country through purchasing licenses, firearms and ammunition,” said Doug Saunders, NWTF executive vice president of marketing and development. “These days, a hunter may only have limited time to prepare for and plan a hunt. We want to ensure they have the greatest opportunity for an enjoyable time in the woods so they continue to carry on our hunting heritage.”