Category Archives: Testimonials

Cabelas Goes Fishing with a Pro Guide Spinning Combo Giveaway

Cabelas continues to prove why they are the absolute best at engaging with their audience with another well-timed Powderhook PRO Contest.  This time, they gave away one of their Pro Guide Spinning Combos. This was a quick-hitter giveaway between two larger ones, just to keep the momentum going. This contest proves not all giveaways need to be high dollar items. Even something as simple as a new fishing rod during peak fishing season can engage an audience and direct their attention in the right place. Like with all of Cabelas’ contests, they were quick to re-target the entrants by directing them to their custom Cabelas Tackle Shop landing page to help raise product awareness for their entire line of fishing gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests.

The retail value for the Cabelas Pro Guide Spinning Combo was $79.98. The contest began on July 1, 2017 and ran through August 7, 2017, targeting fishermen and women during peak season.

Contest Analysis:

  • 208 organic entries from users
  • 494 total entries
  • Extra entries from users liking Cabelas on Facebook, visiting the custom Cabelas Tackle Shop landing page, and subscribing to Cabelas’ YouTube channel
  • Total retail cost: $79.98
  • Cost per organic entry/email address: $0.38 (at retail dollars)

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), and Cabelas social media and current customer base.

Cabelas Gets Cooking with a 5-Piece Cast Iron Set Giveaway

Cabelas does a fantastic job in engaging their audience with a Powderhook PRO Contest campaign that runs usually once a month.  Consistency is key in building an email list for a newsletter or re-targeting campaign to drive future sales. Recognizing the recent popularity of cast iron cooking, Cabelas ran a contest for one lucky winner to receive a Cabelas-branded 5-piece cast iron set. Like with all of Cabelas’ contests, they were quick to re-target the entrants by directing them to their custom cooking landing page to help raise product awareness for their entire line of cookware and camping gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests.

The retail value for the Cabelas 5-Piece Cast Iron Set was $89.99. The contest began on August 2, 2017 and ran through September 15, 2017, targeting not only the campers in peak season, but also the hunter/cooks with hunting season right around the corner.

Contest Analysis:

  • 455 organic entries from users
  • 1338 total entries
  • Extra entries from users following Cabelas on Twitter, Liking Cabelas on Facebook, visiting the custom Cooking with Cabelas landing page, and subscribing to Cabelas’ YouTube channel
  • Total retail cost: $89.99
  • Cost per organic entry/email address: less than $0.20 (at retail dollars)

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), and Cabelas social media and current customer base.

NWTF generates brand and product awareness with co-branded blind/chair giveaway

The National Wild Turkey Federation has ran several social media giveaways (Contests) over the last year, all with similar success. Their focus is to highlight co-branded product from their partners and generate awareness for NWTF and its sponsors. By running these contests throughout the year, they hope to engage with their audience as well as add potential members/customers to their email list and re-target the entrants for memberships and sales in the future.

The latest contest they ran was for a Thicket blind and Striker blind chair co-branded from ALPS Outdoorz. Total retail value for the package is around $250. The contest began on September 14 and ran until October 6.

Contest Analysis:

  • 436 organic entries from users
  • 1419 total entries
  • Extra entries from users following ALPS Outdoorz and NWTF on several social media channels
  • Total retail cost: $250
  • Cost per organic entry/email address: $0.57

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), NWTF’s social media, as well as ALPS Outdoorz social media.

Cabelas Hits the Timing Just Right with a Giveaway of their Getaway 4-Person Dome Tent

Cabelas does a fantastic job in engaging their audience with a Powderhook PRO Contest campaign that runs usually once a month.  Consistency is key in building an email list for a newsletter or re-targeting campaign to drive future sales. For this contest, they hoped to time their audience’s desire to go camping with a giveaway of their Getaway 4-person Dome Tent, as well as add potential members/customers to their email list and re-target the entrants for sales in the future. This contest also helped to raise product awareness for their entire line of camping gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests.

The retail value for the Cabelas Getaway 4-Person Dome Tent package was $149.99. The contest began on June 15, 2017 and ran until July 19 2017, right in the heart of camping season, which really speaks to the success of this contest.Contest Analysis:

  • 600 organic entries from users
  • 1283 total entries
  • Extra entries from users following Cabelas on Twitter, Liking Cabelas on Facebook, and visiting Cabelas’ custom camping landing page
  • Total retail cost: $149.99
  • Cost per organic entry/email address: $0.25 (at retail dollars)

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), and Cabelas social media and current customer base.

Nerds and Retailers

CABELA’S PARTNERS WITH POWDERHOOK ON INNOVATIVE RETAIL EXPERIENCE

When nerds and retailers come together, customers win.

Two Nebraska-based outdoor companies have come together on an innovative in-store experience coined “Digital Trailheads,” a new tool designed to help customers find local resources and experience the outdoors like never before. Digital Trailheads feature intense 360-degree “virtual reality” content showcasing Cabela’s Ambassadors pushing products to their limit, along with maps and local resources designed to help customers find places to go. The project will be unveiled at the grand opening of Cabela’s El Paso, TX, and Albuquerque, NM store locations in mid-September.

Continue reading Nerds and Retailers

More and More Finding Access through Powderhook

Hunters and anglers continue to have success using Powderhook to find access to quality hunting and fishing spots.

Keith and Kathy Stewart utilized Powderhook for a fly fishing trip in Arkansas. “Powderhook arranged for a great guide for my fishing trip on the White River in Arkansas”, said Mr. Stewart. “He was very informative, professional and had the great patience necessary for dealing with a pretty novice fly fisherman. I caught 15 or more trout on our day together and his fly suggestions worked well for me on following days when I put on the waders and fished near our cabin. I am sure I’ll be using Powderhook to facilitate my next outdoor adventure.”

Powderhook’s map contains millions of acres of public and private hunting and fishing properties across the US. Another user, Ilya Swanson of Rochester, Minn., used Powderhook’s public lands and waters map to find nearby public lakes to fish. Swanson was very pleased that Powderhook created such an effective and user-friendly service for outdoorsmen like himself. “I have been using Powderhook to my advantage for the past four months. My friends asked me where I learned about these lakes, and now most of my fishing buddies are also hooked on it!”

“I don’t have to be an expert in outdoor experiences to use Powderhook,” commented user Blake Lawrence, of Lincoln, Neb. “I found the perfect opportunity that fit my budget, and booked it”, referring to a one-day private land fly fishing access to Nebraska’s Snake River, a trophy trout destination. “Powderhook has the experts, and I feel like I can rely on them to help get me setup.”

Dr. Roger Fisher used Powderhook to find a special hunting location in south-central Nebraska. “Well I certainly had a great experience. Everything that I thought might happen, did happen many times over. It has been 30 years since I shot a gun, and on my trip I was able to shoot not one but two wild turkeys. I recommend using Powderhook to anyone looking for the experience of a lifetime”.

Powderhook Reviews

Hunters and anglers continue to have success using Powderhook to find access to quality hunting and fishing spots.

“Powderhook’s mission is Access For All. Our staff is dedicated to helping those who hunt and fish,” said David Nelson, Powderhook’s VP of Customer Acquisition. “Our platform makes it easier to find places to go and helps work out the details. In short, this means more people get outside”.

Keith and Kathy Stewart utilized Powderhook for a fly fishing trip in Arkansas. “Powderhook arranged for a great guide for my fishing trip on the White River in Arkansas”, said Mr. Stewart. “He was very informative, professional and had the great patience necessary for dealing with a pretty novice fly fisherman. I caught 15 or more Rainbows on our day together and his fly suggestions worked well for me on following days when I put on the waders and fished near our cabin. I am sure I’ll be using Powderhook to facilitate my next outdoor adventure.”

Powderhook’s map contains millions of acres of public and private hunting and fishing properties across the US. Another user, Ilya Swanson of Rochester, Minn., used Powderhook’s public lands and waters map to find nearby public lakes to fish. Swanson was very pleased that Powderhook created such an effective and user-friendly service for outdoorsmen like himself. “I have been using Powderhook to my advantage for the past four months. My friends asked me where I learned about these lakes, and now most of my fishing buddies are also hooked on it!”

“I don’t have to be an expert in outdoor experiences to use Powderhook,” commented user Blake Lawrence, of Lincoln, Neb. “I found the perfect opportunity that fit my budget, and booked it”, referring to a one-day private land fly fishing access to Nebraska’s Snake River, a trophy trout destination. “Powderhook has the experts, and with them on my side, I feel like I can maximize the value of the platform.”

Dr. Roger Fisher used Powderhook to find a special hunting location in south-central Nebraska. “Well I certainly had a great experience. Everything that I thought might happen, did happen many times over. It has been 30 years since I shot a gun, and on my trip I was able to shoot not one but two wild turkeys. I recommend using Powderhook to anyone looking for the experience of a lifetime”.