Category Archives: Retention

An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters

Powderhook Events API Now Available

 

Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.

R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”

In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.

There are many uses for the Powderhook API:

Web developers can implement a calendar containing events from hundreds of sources.

State agencies can map all the events happening in their state as part of their R3 effort.

Businesses can create a calendar of events happening near their location(s).

Non-government organizations can aid their members in finding other things to do in their local area.

More information is available here: https://powderhook.com/events-landing

To view the events on our map simply navigate to: https://www.powderhook.com/map

Next up we’ll announce a fully self-contained calendar widget, giving our partners the ease of configuring/copying/pasting our events calendar into their website.

Please email us with questions.

6 Things to Do with an Email Address

For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license, membership, or product buyers coming back for years to come.

1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. If a customer bought fishing gear at your store last year around this time, send them an offer to get them back to buy their gear again this year.

2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. Most marketers nail Black Friday. For that reason, Black Friday promotions fall amidst tremendous noise. Try treating the 10 days before a customer’s birthday like you would Black Friday.

3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw. As brands, we’re all in the business of getting people outdoors more often, and having better days once they’re out. Let your customers know when the seasons are open, and ask them to come stock up.

4. Cross-promote licenses without a draw to winners of tag drawings, or buyers of one product with a different product used for the same pursuit. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado and Walmart $750 worth of additional licenses.

5. Hit up your out-of-state buyers with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.

6. Remember, your buyer or member is the most important relationship to your business. Their lifetime value is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their purchase funds the important work you do in your local area.

Does your business, agency, or organization use another email tactic? Please share additional ideas in the comments.

5 Things Hunters Can Learn from the World Series

An all time classic. Game 7 ended about 8 hours ago. In a stroke of genius, or terrible parenting, I woke up my kids (ages 3 and 5) to tell them – on the off chance they’ll remember the night back in 2016 the Cubs won the World Series. I’ve been a Cubs fan since I was a little boy watching Ryno Sandberg on WGN in South Dakota.  They were always my second favorite team behind the Twins until my best buddy moved out to Chicago for college and we caught our first game at Wrigley.

I know what you’re thinking… sweet story dude, but why the heck does this matter in a story about hunting? Continue reading 5 Things Hunters Can Learn from the World Series

Be the Change. Become a Digital Mentor

It’s been said you’re either a part of the problem or you’re part of the solution.

Do you love the outdoors? Are you willing to spend 2-3 minutes per week ensuring your way of life lives on into the next generation? If so, you’re the person we’re looking for to become our next Digital Mentor.

We get it. Mentoring can be tough. Life is busy; there are so many demands on your time.

But, why should you care about spending a couple minutes a week passing on our outdoor traditions? Why spend the time helping new people?

The math is clear. Each year that passes the average hunter ages nearly 10 months. Today the average license buyer is about 42 years old. By the age of 68, license purchases fall to nearly zero. At the present pace, we’re only one generation from participation in the outdoors reaching alarmingly low levels. But, it doesn’t have to be that way.

Digital Mentoring via the free Powderhook app, made possible through a partnership with Cabela’s and Pass it On – Outdoor mentors, is one way we can work together make the kind of change we need. Only you, the individual outdoorsman, have the ability to make it happen. No agency program, no event planned by an organization, and no ad campaign from a company can do what you can do with just a couple minutes a week.

Only you can change this trend. Will you join us?

Join the movement. Get the app and get to work. Visit www.powderhook.com today.

Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

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Contact:
Eric Dinger, CEO Powderhook
eric@powderhook.com

Lincoln, NE-  Powderhook and Pass It On – Outdoor Mentors announced today the release of a revolutionary Digital Mentoring program delivered via the Powderhook app. The app functionality will provide hunters and anglers with ready access to Digital Mentors in their area. Digital Mentors who use the app provide advice and tips, making it easier for new people to begin, and helping people of all experience levels enjoy better days outdoors. Funding for the development of the program was provided by Cabela’s Outdoor Fund. Continue reading Powderhook and Pass It On – Outdoor Mentors Release Digital Mentoring App

The Millennial Generation Outdoor Industry Insights and Opportunities

IMG_7563Millennials – the rumored “low-hanging fruit” and “target audience” for your next program or marketing effort. We all know we need to attract Millennials, but the tricky question is how can we do so successfully? This was the question posed to the presenters of the Association of Fish & Wildlife Agencies’ (AFWA) Conservation Education Strategy webinar series. Eric Dinger, co-founder and CEO of Powderhook, and Samantha Pedder, Manager of Outreach and Diversity for the National Shooting Sports Foundation,  discussed some key insights into the Millennial generation and answered some questions from the audience. Post questions in the comments section below and Sam or Eric will answer. Here’s what you need to know:

Insights and background

  • Millennials are:
    • ~19-35 years old today (2016)
    • Most educated, biggest spending adult cohort
    • Digital native – connectedness via technology is like a second skin
    • Delaying coming of age: moving out later, getting married later
    • Seeking happiness, celebrating diversity, big fear of missing out
    • More politically independent, less religious, less patriotic
    • Experience driven, ahead of finances and security
    • More optimistic about their future than previous generations
  • Individualism is important, generalizations are too vague
    • A generation of two distinct parts, defined by post-secondary education
    • Used to being treated as if they’re unique
    • Obsessed with perception – run their lives like a unique brand
  • “SO-LO-MO” Social, Local, Mobile
    • Socially connected at all times (Facebook biggest, Instagram favorite, Snapchat fastest growing and most time used)
    • Real influence is specific to location or topic
    • Mobile first every time
  • Social decision makers
    • Family and friends, one-to-one still most important
    • Influenced by subject matter experts with reach (Instagram is huge here)
    • Tribes – easy to find and interact with people who think like me (downside – I only interact with people who think like me)
  • Recreational habits
    • Nature can be “trendy”
    • Shooting more than hunting at first
    • Non-consumptive use simpler to start with than hunting or fishing
    • Paddleboarding, kayak fishing, hiking – all increasing in participation
    • Urbanizing influence is overwhelming
  • Demand and dictate a frictionless customer/user experience
    • Is it simple? Is it easy? Is it rewarding? Is it fun?
    • Licensing, mapping, certification, education, regulations must be or they’re out
    • Make it ever easier to do business with you
  • Speed of adoption
    • Moore’s Law – speeds up tech, tech is omniscient, tech speeds up all change
    • 1 million users: Facebook 10 months, Instagram 2.5, YikYak faster yet
    • Attention spans shorter than ever
  • Impact on the workplace by Millennials
    • Offer a new perspective/take on things
    • Perceive opportunities to reinvent processes using influence of technology
    • Example of Citizen Science with Adventurers and Scientists for Conservation

Opportunities for Interaction

  • Authenticity is key
    • Identify target segments within this generation to engage with
    • Pick the low fruit, not all the fruit
    • Focus your efforts on what you can do well in terms of content, marketing, etc.
  • Things change, but the fundamental concepts won’t
    • Relevant content
    • Two-way conversations
    • Social, local, mobile
  • Meet them where they are, not where you want them
    • Your website is a utility, not their only source of information
    • Start everything mobile first
    • If it is important, they believe it is going to find them
  • Think multi-channel (but do only what you can do well)
    • Is your content portable? Sharable across multiple platforms without people?
    • Videos on YouTube, Facebook and Vine
    • Posts on Twitter, Instagram and YikYak
  • Participate with them
    • Reward millennials with your engagement
    • Play with the new network-of-the-hour – repurpose your content
    • Focus on quality over quantity
  • Mine their habits of thought
    • Don’t cut corners when highlighting novelty and excitement of experiences
    • Empower them to build their own brand (Desire to have influence)
    • Deliver things that makes them feel like they’d be missing out if they missed it
  • Enable others to help you
    • G.U.E.S.T. – Groups, Users, Events, Spots, Trips – aggregated in an open format
      • Groups – what can I be a part (i.e. NWTF Chapter)
      • Users – who can help me (mentors, coaches, instructors)
      • Events – target shooting, hunter ed, etc.
      • Spots – places to go (public land, places to shoot, fish, etc.)
      • Trips – who can take me
    • Open architecture isn’t shared data, it’s shared standards – data.gov
    • You’re the manufacturer, they’re the distributor
  • Embrace diversity
    • Add a millennial as an advisor
    • Actively invite decisions from people who don’t look like you
    • Celebrate differences, they do

Resources

Prepared May 2016 by:

Screen Shot 2016-05-20 at 1.46.04 PM.png

Samantha Pedder

www.nssf.org

spedder@nssf.org

203-426-1320 ext. 286

PH-LOGO-Black.png

Eric Dinger

www.powderhook.com

eric@powderhook.com

402-560-1678

 

Let’s say we completely ban guns

Our country has a huge problem. Mass killings are disgusting and we need to investigate every possible solution to reversing what is a growing trend. According to some sources there have been over 300 mass killings in the last 300 days. In our great nation, innocent people should not be dying in their schools, movie theaters,  places of work or at their finish lines. That much is very simple and a fact on which we can all agree. It’s pathetic.


Let’s say we completely ban guns. Continue reading Let’s say we completely ban guns

QDMA and Powderhook Announce Deer Tracker Mobile App

ATHENS, GA (August 24, 2015) – QDMA and Powderhook are pleased to offer “Deer Tracker,” a free app that allows hunters to monitor deer activity and harvests in their neck of the woods and across the country. QDMA and Powderhook hope to use the data generated as part of a long-term research project aiming to improve the deer hunting experience for new hunters and experts alike.

Highlighted features of the app include a heat map optimized for daytime deer movement. Brian Murphy, CEO of QDMA, says it’s set up that way for an important reason.

“While hunting the rut gets the most attention, research confirms that the peak of the rut often is not the best time to harvest a deer,” said Murphy. “There are plenty of windows before and after the rut that can be good times to see deer moving. Thus, we set up our heat map to indicate the likelihood of a hunter seeing a mature deer during shooting light.”

Other features include observation and harvest reports, though the app makes it impossible to pinpoint the exact location of a single report. Powderhook CEO Eric Dinger said deer hunters will appreciate the ability to contribute to the overall improvement of deer hunting while not having to give up any of their personal information.

“As a deer hunter, the last thing I want to do is give someone the specific location of where I’m hunting. So, we don’t use pins, and our heat map blurs the user’s location by anywhere from 10 to 30 miles,” said Dinger.

Deer Tracker is a free app, thanks to partnership support from Cabela’s, Hunting Lease Network, SITKA Gear, and Bushnell. According to Dinger, each partner played an important role by contributing to the design of the app.

“Deer Tracker contains several hundred reporters we call Insiders, and these individuals are field employees and pro staff members of our partner brands,” said Dinger. “Their feedback and on-going participation in the app helped us get to where we are today, and Insiders will continue to add insightful reports people can rely on. Users of the app will notice the logo of the Insider’s affiliated company on the reports these individuals generate.”

While the app is free, users are able to upgrade the app for $2.99 to include Powderhook’s database of over 500,000 public hunting grounds.

“Hunters play the biggest role in conservation efforts across this country through purchasing licenses, firearms and ammunition,” said Lindsay Thomas Jr., QDMA Director of Communications. “These days, a hunter may only have limited time to prepare for and plan a hunt. We want to ensure they have the greatest opportunity for an enjoyable time in the woods, so they continue to carry on our hunting heritage.”

Deer Tracker is available for download through the Google Play and Apple App stores and can be accessed without the app via www.deertrackerapp.com on desktop devices.

About Powderhook

Powderhook’s mission is Access for All. That means access for new hunters, anglers and shooters; for parents and their children; for neighbors who haven’t been out in the field for years; and for you. Powderhook works with the nation’s leading conservation organizations, retailers and manufacturers. The Powderhook platform is bringing our industry together to solve some of its most important problems.

Top 8 Reasons to Lease Your Land for Hunting

Leasing your land is a balancing act of risk and reward for most landowners. Sure, you can make some extra money, but between finding the right group, covering any liability, and figuring out who’s doing what on your property it can be a bit of a hassle. Here some of the hidden benefits of leasing your land for hunting.

1) After setup, it’s almost completely passive income

2) Your lessees are likely to become family friends

3) Most people are happy to share their game with their landowners – ask for jerky and backstraps!

4) It’s not out of the question to ask your lessees for help with the things you need done, whether that’s spraying thistles, trimming trees or throwing bales

5) Having your ground leased cuts down on trespassers because you’ll have extra eyes and ears who care about your property

6) It’s your ground so it’s your rules, most hunters are happy to abide by your wishes, no matter what you have in mind

7) Your hunters will not only help you manage game populations on your property, but money from their licenses and gear funds nearly 80% of all conservation efforts in the United States

8) If you don’t hunt, they’d love to teach you, your kids, your grandkids, friends or pretty much anyone else to love and appreciate the outdoors

Lastly, if you are about the access problem, and that’s a strong possibility if you’re a fan of Powderhook, here are a couple things to keep in mind. 1) Traditional leasing can lock up your property such that only a few people can hunt it, thus consider allowing your lessee to sub-lease it to people you both approve during times or seasons they’re not using it. 2) Remember that many states have programs for leasing your land directly to your local fish and wildlife agency for the purpose of opening your land up to public hunting.

If you have any questions regarding leasing, or other forms of access, please don’t hesitate to reach out via the form found here: www.powderhook.com/lease