Category Archives: New Hunters

ANDREW MCKEAN JOINS POWDERHOOK, WILL LEAD HUNTER-ENGAGEMENT EFFORTS

Former Outdoor Life editor-in-chief and longtime outdoor communicator Andrew McKean has joined Powderhook as its brand director.

McKean will primarily be responsible for content across Powderhook’s multiple digital platforms, its website, and its hunter-recruitment app, available at Google Play and the App Store. The app is designed to serve as a digital mentoring tool, connecting experienced hunters and their knowledge with beginning hunters looking for guidance.

Powderhook is at the forefront of the movement to recruit, retain, and reactivate hunters in America. The Lincoln-based company’s ambition, momentum, and potential to scale appeals to McKean, who has been a vocal advocate for lowering barriers to hunting participation.

“Connectivity is the key to creating and conserving hunters, which I’d argue is the most endangered population in America right now,” says McKean. “Powderhook’s ability to use technology to connect hunters with each other is a huge advantage in the effort to perpetuate the American tradition of citizen-hunters as the engine of wildlife management and conservation.

“I’m excited to take my background in creating and packaging content that speaks to a wide range of people, and use it to help ensure that hunters remain the best example of American values of self-reliance, respect for the land and its contents, sustainability, and community organizing. Look to Powderhook for a mix of stories of people who lead by example, but also informational and aspirational content to help beginning hunters, anglers, and people interested in the outdoors get on the right track.”

Powderhook exists to create and measure 3 million new hunters in the next 5 years by helping people, regardless of experience level, have a great day in the field. The company works with the nation’s leading hunting brands, organizations, and agencies to ensure that each can benefit from their role in increasing hunting participation.

“If a person alive today better personifies what Powderhook is about, I don’t know of them,” says Dinger. “Andrew’s clear-eyed storytelling talent has earned him a wide and trusting audience, but it’s his heart for our mission that truly sets him apart. Through our work together, we hope to welcome more people into the fight to ensure hunting thrives for generations to come.”

A Missouri native, McKean got his start in journalism as a newspaper reporter and editor across the West before freelancing for a number of national publications. He’s the former Rocky Mountain editor for Fishing & Hunting News and worked for Montana’s Department of Fish, Wildlife & Parks before joining Outdoor Life as its hunting editor. He served as Outdoor Life’s editor-in-chief for 6 years before leaving earlier this year; he continues to serve as the magazine’s editor-at-large. McKean is a longtime hunter and bowhunter education instructor, past president of the Montana chapter of the National Wild Turkey Federation, is a member of the Arachnid Sportsmen’s Society, and serves on the national board of the Mule Deer Foundation. He lives in eastern Montana with his spouse and three teenaged children.

An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters

Powderhook Events API Now Available

 

Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.

R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”

In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.

There are many uses for the Powderhook API:

Web developers can implement a calendar containing events from hundreds of sources.

State agencies can map all the events happening in their state as part of their R3 effort.

Businesses can create a calendar of events happening near their location(s).

Non-government organizations can aid their members in finding other things to do in their local area.

More information is available here: https://powderhook.com/events-landing

To view the events on our map simply navigate to: https://www.powderhook.com/map

Next up we’ll announce a fully self-contained calendar widget, giving our partners the ease of configuring/copying/pasting our events calendar into their website.

Please email us with questions.

6 Things to Do with an Email Address

For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license, membership, or product buyers coming back for years to come.

1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. If a customer bought fishing gear at your store last year around this time, send them an offer to get them back to buy their gear again this year.

2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. Most marketers nail Black Friday. For that reason, Black Friday promotions fall amidst tremendous noise. Try treating the 10 days before a customer’s birthday like you would Black Friday.

3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw. As brands, we’re all in the business of getting people outdoors more often, and having better days once they’re out. Let your customers know when the seasons are open, and ask them to come stock up.

4. Cross-promote licenses without a draw to winners of tag drawings, or buyers of one product with a different product used for the same pursuit. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado and Walmart $750 worth of additional licenses.

5. Hit up your out-of-state buyers with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.

6. Remember, your buyer or member is the most important relationship to your business. Their lifetime value is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their purchase funds the important work you do in your local area.

Does your business, agency, or organization use another email tactic? Please share additional ideas in the comments.

The Question That Will Save Hunting

It’s been well documented hunting license buyers are declining as a percentage of the US population. Beginning around age 65, license sales begin to plummet drastically, as hunters begin to have physical, financial, geographic, or other limitations. While the overall decline in total licenses sold has been very slow, the largest cohort of hunters, the Baby Boomers, are nearing the proverbial license buying “cliff.” Alarmingly, the cohort of Millennials who must replace them appears to be significantly smaller. Analyzing the data in the video below can lead one to some grim conclusions for our North American Model of Wildlife Conservation.

Video and Data Credit: Dr. Loren Chase, Arizona Game and Fish

 

Hundreds of entities including businesses, organizations, and agencies, as well as individuals in positions of leadership in the hunting industry have turned their focus to this very real threat. But can their concerted efforts do enough, fast enough?  No one knows, but what we do know is our industry needs the help of the individual sportsman and woman.

The one sure way we can change is to engage people at the local level in affecting this trend in their own lives. No single program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work.

So, here’s the big question: Do more people hunt because of you, or do fewer people hunt because of you? If everyone you hunt with, and everyone they hunt with could answer “more,” we will secure our collective hunting heritage long into the future.

Let’s start asking.

8 Things Non-Hunters Are Missing Out On

If you’re at all familiar with our work here at Powderhook, you know we love hunting. But, we loved hunting long before there was a Powderhook, and will love it for decades to come. Most people have something they’re passionate about, but being passionate about hunting offers benefits far beyond what can be simply described. That’s why we believe one needs to hunt in order to understand hunting and hunters. For non-hunters, this simply means they can’t feel what we’ve felt, and it bums me out for them. Here’s what I think they’re missing.


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Watching the sun come up over the Bighorn Mountains while glassing for elk. Photo Credit: Martin Hogan

1: Witnessing the Forest Coming to Life

I really cannot explain it any better than movie star Chris Pratt did in this interview. “You walk out in the woods and the sun hasn’t come up yet, and you sit in a spot and your preparation has told you that this is the right spot. And the sun comes up and you are camouflaged, nothing knows you’re there, nothing can smell you, the wind is in your face. You’re a voyeur to the world waking up and the wilderness waking up around you in a way that no one gets to see it, when they drive their car down the road, because they’ve disturbed it. You’ve snuck in. If a tree fell in the woods and didn’t make a sound you’d be there to witness it, because nobody is there, you are not even there. And then the sun comes up and the last stars in the sky go away and the whole world comes to life.” Continue reading 8 Things Non-Hunters Are Missing Out On

5 Things Hunters Can Learn from the World Series

An all time classic. Game 7 ended about 8 hours ago. In a stroke of genius, or terrible parenting, I woke up my kids (ages 3 and 5) to tell them – on the off chance they’ll remember the night back in 2016 the Cubs won the World Series. I’ve been a Cubs fan since I was a little boy watching Ryno Sandberg on WGN in South Dakota.  They were always my second favorite team behind the Twins until my best buddy moved out to Chicago for college and we caught our first game at Wrigley.

I know what you’re thinking… sweet story dude, but why the heck does this matter in a story about hunting? Continue reading 5 Things Hunters Can Learn from the World Series

Mark Zuckerberg On His Love For Hunting & Fishing

We have all heard the controversy surrounding Facebook and their censoring of conservative news and photos involving guns & harvested animals, but would you be surprised to hear that Mark Zuckerberg himself is into hunting and fishing? Take a look at the video below of Mark Zuckerberg taking live questions from viewers while smoking some meat on the patio.

5 Things You Can Do to Grow Digital Mentoring

Digital Mentoring is in its infancy. If you’re reading this article you’re one of about 400 people nationwide who have jumped on board early in the process. There’s much to be done, but our work is just, and we’re already making a real difference. Here are 5 things you can do right now to grow the impact of Digital Mentoring. Continue reading 5 Things You Can Do to Grow Digital Mentoring