Cabelas Gets Cooking with a 5-Piece Cast Iron Set Giveaway

Cabelas does a fantastic job in engaging their audience with a Powderhook PRO Contest campaign that runs usually once a month.  Consistency is key in building an email list for a newsletter or re-targeting campaign to drive future sales. Recognizing the recent popularity of cast iron cooking, Cabelas ran a contest for one lucky winner to receive a Cabelas-branded 5-piece cast iron set. Like with all of Cabelas’ contests, they were quick to re-target the entrants by directing them to their custom cooking landing page to help raise product awareness for their entire line of cookware and camping gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests.

The retail value for the Cabelas 5-Piece Cast Iron Set was $89.99. The contest began on August 2, 2017 and ran through September 15, 2017, targeting not only the campers in peak season, but also the hunter/cooks with hunting season right around the corner.

Contest Analysis:

  • 455 organic entries from users
  • 1338 total entries
  • Extra entries from users following Cabelas on Twitter, Liking Cabelas on Facebook, visiting the custom Cooking with Cabelas landing page, and subscribing to Cabelas’ YouTube channel
  • Total retail cost: $89.99
  • Cost per organic entry/email address: less than $0.20 (at retail dollars)

To reach this number of users, the contest was shared through Powderhook’s weekly newsletter, Powderhook’s social media channels (including the Powderhook app), and Cabelas social media and current customer base.


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