All posts by Eric Dinger

Take Him

If you give a boy a NERF gun, he will want to shoot it.
You’ll buy him the coolest NERF gun you can find, and then he will probably want some extra bullets and another gun, too.
Then, he will probably start asking you to set up his toy animals to shoot, or to play war with he and his friends. And even though you want to sit on the couch and watch the Cubs, he will insist, and his insistence will win.

Powderhook Receives Innovation In Technology Award From Hunter Educators

ANCHORAGE, AK – The International Hunter Education Association USA (IHEA-USA) has awarded its 2018 Innovations in Technology Award to Powderhook. The award was announced last week at the annual international hunter educators conference held in Anchorage, Alaska.

Powderhook is at the lead of a national effort to recruit, retain, and reactivate new hunters and recreational shooters. The company’s digital technology, including a mentoring app and website, are designed to leverage technology to connect new hunters and shooters seeking knowledge with experienced sportsmen and women who have it. Continue reading Powderhook Receives Innovation In Technology Award From Hunter Educators

Deer Don’t Vote

I’ll say it again. Deer don’t vote.

Through pieces like the those linked below, Sierra Club is attempting to pit consumptive recreational users against non-consumptive users in what can only turn into a race to the bottom for conservation. Surely the author realizes the villain in her story, Vista Outdoor, is one of the largest funders of conservation in this country, right? Nearly $88 million last year, in fact. You could add up the entirety of the financial contributions to conservation made by ThuleDAKINE, and every other company listed by the author, plus throw in hero brands like Patagonia and CLIF Bar and you wouldn’t get close to Vista’s level of contribution. That’s not a knock on any one of those companies… it’s just a fact. Continue reading Deer Don’t Vote

NWTF generates brand and product awareness with co-branded blind/chair giveaway

The National Wild Turkey Federation has ran several social media giveaways (Contests) over the last year, all with similar success. Their focus is to highlight co-branded product from their partners and generate awareness for NWTF and its sponsors. By running these contests throughout the year, they hope to engage with their audience as well as add potential members/customers to their email list and re-target the entrants for memberships and sales in the future. Continue reading NWTF generates brand and product awareness with co-branded blind/chair giveaway

Cabelas Hits the Timing Just Right with a Giveaway of their Getaway 4-Person Dome Tent

Cabelas does a fantastic job in engaging their audience with a Powderhook PRO Contest campaign that runs usually once a month.  Consistency is key in building an email list for a newsletter or re-targeting campaign to drive future sales. For this contest, they hoped to time their audience’s desire to go camping with a giveaway of their Getaway 4-person Dome Tent, as well as add potential members/customers to their email list and re-target the entrants for sales in the future. This contest also helped to raise product awareness for their entire line of camping gear. Cabelas excels at directing new email entrants to specific landing pages designed to draw potential customers farther into their funnel. All entrants to contests like this will quickly receive special offers and email links to landing pages that may fit their interests. Continue reading Cabelas Hits the Timing Just Right with a Giveaway of their Getaway 4-Person Dome Tent

On Winning a SHIFT Award

On Friday night, Powderhook was awarded the 2017 SHIFT Award for Technology. It’s exciting to be recognized, and knowing what our team has gone through to deliver said technology, I think this award is something to be proud of.

SHIFT is a festival (conference) filled with conservation-minded thinkers and doers. While attending, I learned a lot, and I thought I’d use this opportunity to share some of the more prescient tidbits with you. Continue reading On Winning a SHIFT Award

Tackling SHIFT

I was the new guy… the one in the orange hat. For the first time in awhile, I knew almost no one walking into a conference the size of SHIFT.

SHIFT is an annual gathering of conservation-minded leaders from around the country. They gather in Jackson, Wyoming each year to tackle tough issues. In ways I’ve never been part of before in the outdoor industry, they work to build bridges across political and ideological lines – though it helps that the topic of this year’s SHIFT was Preserving our Public Lands, an issue that unites nearly every conservationist.

There are around 350 people here, and on the surface, you could draw the conclusion that many are “anti-hunting” or at a minimum, “hunting agnostic.” But, time and time again we’ve had great conversations about the role hunting plays in conservation. We’ve discussed what it really means to be a hunter, we’ve spoken about the threats a declining hunting population poses to the source of many of their budgets. I’ve explained the North American Model of Wildlife Conservation at least a dozen times to people who make their living in conservation. Almost every conservation has been concluded with positive takeaways.

Representatives from Sitka, First Lite, Patagonia, and REI are pictured here on the same stage talking about conservation advocacy from a brand perspective. Despite being very different, the need to protect public lands unites these brands. SHIFT leadership seems to have gone out of their way all week to introduce hunting, talk about hunting, feature hunting, and show the hunting community they’re welcome.

There is very little camo here, and perhaps because of that, some really cool things happened. Here are some examples. Continue reading Tackling SHIFT

Conservation Demands Innovation

Humans are an over-populated, invasive species.

That sounds harsh, but the evidence is overwhelming that man’s consumption is negatively affecting the biosystems of our planet. Our cities lurch into wildlife habitat. We plow up grasslands to plant crops, or we graze them bare to grow protein. Mines, forestry operations, farms, ranches, dams and more are changing the ecology of our planet at a pace plants and animals simply cannot adapt to fast enough.

As conservationists, it’s not good enough to dig our heels in and say we don’t like that this stuff is happening. There’s little to nothing we’re going to do to stop these trends… unless we innovate. Continue reading Conservation Demands Innovation

The Gun Conversation: A Hunting Company’s Take

By Eric Dinger, founder of Powderhook

Nearly everyone at Powderhook and nearly everyone with whom we work owns a gun. We’re 2nd Amendment supporters and concerned citizens who value life, safety, justice, and freedom. And, we are sad, just like you, about the shootings in Las Vegas, Chicago, Lawrence and throughout the country.

Because our work involves encouraging people to safely own and use guns, lots of people from media to Facebook acquaintances, family, and lifelong friends have asked me for my “take” this week.

Their questions are most often about guns. My question is, ‘Why does this keep happening?’ Continue reading The Gun Conversation: A Hunting Company’s Take

An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters