For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license, membership, or product buyers coming back for years to come.
1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. If a customer bought fishing gear at your store last year around this time, send them an offer to get them back to buy their gear again this year.
2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. Most marketers nail Black Friday. For that reason, Black Friday promotions fall amidst tremendous noise. Try treating the 10 days before a customer’s birthday like you would Black Friday.
3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw. As brands, we’re all in the business of getting people outdoors more often, and having better days once they’re out. Let your customers know when the seasons are open, and ask them to come stock up.
4. Cross-promote licenses without a draw to winners of tag drawings, or buyers of one product with a different product used for the same pursuit. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado and Walmart $750 worth of additional licenses.
5. Hit up your out-of-state buyers with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.
6. Remember, your buyer or member is the most important relationship to your business. Their lifetime value is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their purchase funds the important work you do in your local area.
Does your business, agency, or organization use another email tactic? Please share additional ideas in the comments.
Scott Rall is an avid hunting enthusiast. He loves to run his black labs pheasant hunting while inviting youth, woman, wounded warriors to hunt right along with him. Scott enjoys helping with Minnesota’s Governors’ hunt, and teaching youth gun safety. But that’s just scratching the surface of his contribution to the future of hunting.
Along with getting a local high school trap team established, Scott and his partners have played a huge role in the local Pheasants Forever chapter which was noted as one of the top chapters in the US. His most notable contribution to land management was the purchase of an $852,000 147-acre parcel of land that they have had their eye on for 20 years. When the land went up for sale, Scott only had three and a half weeks to put together enough partners to reach the $852,000 price tag. This land will be held as a Wildlife Management Area available to the public to hunt for years to come.
If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at firstname.lastname@example.org. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.
Powderhook announces its accumulation of over 500 DigitalMentors in the Powderhook App ready and willing to answers questions ranging from new participants in the outdoors to lifelong sportsmen traveling to new areas. Pass It On – Outdoor Mentors has been leading the charge in pairing up youth and mentors around the nation and have played a key role in getting Digital Mentoring off the ground. “The biggest problem that Pass It On faces,” says Mike Christensen, CEO of Pass It On – Outdoor Mentors, “is that there are far more kids seeking mentorship that there are folks volunteering their time to mentor. We needed to find an innovative way to supplement our mentoringprogram that would allow more folks to participate without making major time commitments. That is where the Digital Mentoring idea came into play.”
The Powderhook app offers users the ability to become Digital Mentors, which takes about four minutes, and by doing so, they agree to receive alerts when people in their area need help. While the app is completely anonymous, to protect the identities of children and to prevent people from being intimidated when asking questions, posts and replies made by Digital Mentors carry a badge denoting the person helping is a member of the program.
What’s New in Version 1.15
Local, current information. That’s the stuff that can help you have a better day as a hunter, angler, or recreational shooter. It’s why we stop at the tackle shop when go fishing, and it’s why we scour local message boards for a tidbit that can help us. Local, current information is exactly what you’ll find in the Powderhook app.
Our newest release packs a punch. It’s the biggest update since our launch just a few months back.
Major upgrade to notifications. You can now add Locations you want to follow, and we’ll notify you any time there’s a post in that area. Use Locations to track the Chatter in your favorite fishing hole, or follow the migration in the place you’re hunting next weekend. Continue reading New Powderhook Update: Version 1.15
Hannah Helmer played hooky Wednesday.
She and her dad, Joel, drove to the Nebraska Game and Parks Commission in Lincoln. It was time to get her monster elk scored.
After more than an hour of measuring by Randy Stutheit, the Nebraska big game trophy records coordinator, it’s official.
The bull elk, which the 14-year-old killed Sept. 24 on a Sioux County Ranch in western Nebraska, is the state record. It will rank in the top 20 nationally for a nontypical rack.
“The official score was 430 and 6/8ths of an inch,’’ Hannah said. “It’s amazing. I just can’t believe that happened to me.’’
If you’re at all familiar with our work here at Powderhook, you know we love hunting. But, we loved hunting long before there was a Powderhook, and will love it for decades to come. Most people have something they’re passionate about, but being passionate about hunting offers benefits far beyond what can be simply described. That’s why we believe one needs to hunt in order to understand hunting and hunters. For non-hunters, this simply means they can’t feel what we’ve felt, and it bums me out for them. Here’s what I think they’re missing.
1: Witnessing the Forest Coming to Life
I really cannot explain it any better than movie star Chris Pratt did in this interview. “You walk out in the woods and the sun hasn’t come up yet, and you sit in a spot and your preparation has told you that this is the right spot. And the sun comes up and you are camouflaged, nothing knows you’re there, nothing can smell you, the wind is in your face. You’re a voyeur to the world waking up and the wilderness waking up around you in a way that no one gets to see it, when they drive their car down the road, because they’ve disturbed it. You’ve snuck in. If a tree fell in the woods and didn’t make a sound you’d be there to witness it, because nobody is there, you are not even there. And then the sun comes up and the last stars in the sky go away and the whole world comes to life.” Continue reading 8 Things Non-Hunters Are Missing Out On
We live in an extremely fluid world where public perceptions and opinions on issues can change by the hour.
Just because hunting has been around for 90 percent of human history doesn’t mean that it will be around for the next 50 years. We cannot take our rights for granted. Preaching to the choir will not save hunting; we must influence others outside our circle to further our message.
If we want to preserve the proud traditions of hunting for future generations, we must expose and mentor those generations to the most basic of human behaviors. Here are a few places to start.
1. Become a Hunting Mentor
Though I spent lots of time at the shooting range as a kid, I grew up without exposure to hunting because there was no one to take me out and teach me the ropes. Not every child has a parent who hunts or has the time to be a good mentor.
Whether you mentor your own children or grandchildren, nieces or nephews, or just a family friend or neighbor, you can do your part in passing along your knowledge and enthusiasm to another generation of hunters. Taking someone hunting just once could be life-changing for that individual—and you’ll never know whether they’re interested if you don’t ask.
My own kids are too young to take hunting at this time, but I still bring them along when I’m scouting for sign or checking trail cameras. They enjoy the time spent with Dad and are gaining an understanding of the connection between the outdoors and the food on their plates.
Can’t find a kid in your area to mentor? You can become a digital mentor through an app called “Powderhook.” The app allows new hunters to ask questions and gain insight through anonymous interactions with more-experienced mentors. In just a few minutes per week, you can help guide the next generation. Continue reading 10 Things You Can Do to Ensure the Future of Hunting
We have all heard the controversy surrounding Facebook and their censoring of conservative news and photos involving guns & harvested animals, but would you be surprised to hear that Mark Zuckerberg himself is into hunting and fishing? Take a look at the video below of Mark Zuckerberg taking live questions from viewers while smoking some meat on the patio.
Powderhook is pleased to recognize Mark Tipler, Executive Director of Minnesota-based Tips Outdoors, as its second Local Legend.
Mark has been an outdoor educator for more than 20 years providing fishing, hunting and archery education to kids and families, through the program that bears his name. Through the years thousands of kids, families, and individual have enjoyed hands-on educational experiences in Minnesota’s Twin Cities region, many of whom now call themselves outdoorsmen. Continue reading Leader of Minnesota Youth Program Recognized as Powderhook Local Legend