All posts by Andrew McKean

Why I Joined Powderhook

By Andrew McKean

Since I joined the Powderhook team a week ago, lots of friends and colleagues have asked me the same question: Why? What is an ink-stained wretch of an outdoor writer doing with a bunch of computer geeks half my age? And how can a high-tech start-up ever have the grit and blood to speak passionately to people who define themselves in terms of grit and blood?

The answer is both easy – the Powderhook team is small, scrappy, and composed entirely of avid hunters, anglers, and outdoors folks like me who are committed to welcoming more people to each of those activities – and it’s hard. Hard because media – communicating ideas and information that has defined my career – is so fractured and noisy these days that trying to build an audience and deliver information has never been more challenging.

This is the competitive edge of Powderhook: It’s not your typical media company, or content-delivery device. Continue reading Why I Joined Powderhook

Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts

Former Outdoor Life editor-in-chief and longtime outdoor communicator Andrew McKean has joined Powderhook as its brand director.

McKean will primarily be responsible for content across Powderhook’s multiple digital platforms, its website, and its hunter-recruitment app, available at Google Play and the App Store. The app is designed to serve as a digital mentoring tool, connecting experienced hunters and their knowledge with beginning hunters looking for guidance. Continue reading Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts