All posts by Andrew McKean

McKean Minute: Cat or Dog?

Are you a cat or are you a dog?

I’m not asking whether you crave catnip or bury bones in your yard—though you might do both. I’m asking you as a hunter what sort of predator you are.

The topic came up in an oblique way the other day as I admitted to a friend that when it comes to deer hunting, I’d rather be on my feet than sit a stand. My preference probably owes to the area I normally hunt, which is fairly open and populated by more mule deer than whitetails. But it also comes down to personal preference. I simply feel like I’m going to have more encounters with animals and convert encounters to success when I’m on my feet and on the ground. Continue reading McKean Minute: Cat or Dog?

McKean Minute: When Digital Goes Outdoors

I was describing Powderhook to a friend the other day in one of the simplest ways I could. “It’s using technology to connect people who want to know more about hunting and fishing with those who want to share their experience and knowledge.”

I could tell I wasn’t getting through, so I tried again. “It’s a digital mentor in your pocket,” I said, patting my phone for emphasis.

That got him.

“I thought the whole idea of introducing people to the outdoors was to get them out to put down their phones and disconnect from technology.” Continue reading McKean Minute: When Digital Goes Outdoors

McKean Minute: Get Outside This Interdependence Day

You read both parts of that sentence correctly. The first part is easy to understand. Get outside. Go fish. Go camp. Have a picnic. Lay on a blanket and look up at the clouds.

The second part takes a little ‘splaining.

It’s Independence Day, America’s 242nd birthday. The Fourth of July. A celebration of the signing of the Declaration of Independence and a statement to our British overlords that the American colonies would stand alone as 13 sovereign states.

But I’d argue that as much as the declaration asserts independence, it also makes a strong case for interdependence. Those 13 colonies had to stand together, to rely on each other and to present a unified front in the fight against the world’s reigning superpower that culminated in the creation of America. Continue reading McKean Minute: Get Outside This Interdependence Day

McKean Minute: The Evolution of the American Sportsman

Earlier this summer, I had the great honor to deliver remarks at the Jack O’Connor Dinner in Lewiston, Idaho. It’s an annual homage to the Outdoor Life writer and shooting editor who defined for a generation what it meant to be an American sportsman. In the years after World War II, O’Connor hunted wild sheep on distant mountains, worked with manufacturers to perfect their products and introduce them to eager consumers, and maintained a cool, almost academic, distance from most of his audience.

My presentation featured Outdoor Life covers from the magazine’s founding in 1898 up through O’Connor’s tenure into the 1970s. Those classic cover images are a pretty good reflection of the evolution of the American sportsman over the last century, starting with romantic paintings of what was, in the years before America’s conservation movement, a vanishing world—sad-eyed Native Americans hunting and gathering and big-game animals posed in nostalgic landscapes. In the 1920s, Outdoor Life covers depicted a brand-new vocation: the outdoor professional, usually a manly Western big-game guide wresting a living from a wild world. Continue reading McKean Minute: The Evolution of the American Sportsman

Why I Joined Powderhook

By Andrew McKean

Since I joined the Powderhook team a week ago, lots of friends and colleagues have asked me the same question: Why? What is an ink-stained wretch of an outdoor writer doing with a bunch of computer geeks half my age? And how can a high-tech start-up ever have the grit and blood to speak passionately to people who define themselves in terms of grit and blood?

The answer is both easy – the Powderhook team is small, scrappy, and composed entirely of avid hunters, anglers, and outdoors folks like me who are committed to welcoming more people to each of those activities – and it’s hard. Hard because media – communicating ideas and information that has defined my career – is so fractured and noisy these days that trying to build an audience and deliver information has never been more challenging.

This is the competitive edge of Powderhook: It’s not your typical media company, or content-delivery device. Continue reading Why I Joined Powderhook

Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts

Former Outdoor Life editor-in-chief and longtime outdoor communicator Andrew McKean has joined Powderhook as its brand director.

McKean will primarily be responsible for content across Powderhook’s multiple digital platforms, its website, and its hunter-recruitment app, available at Google Play and the App Store. The app is designed to serve as a digital mentoring tool, connecting experienced hunters and their knowledge with beginning hunters looking for guidance. Continue reading Andrew McKean Joins Powderhook, Will Lead Hunter-engagement Efforts