An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters

QDMA Releases Improved 2017 Deer Tracker App

ATHENS, GA (September 7, 2017) – The Quality Deer Management Association (QDMA) is pleased to announce its newly improved 2017 Deer Tracker app. The app is available completely free of charge on both Android and Apple devices thanks to sponsorship by leading deer hunting brands, including Fusion Ammunition, Cabela’s, QDMA, and Powderhook.

Users of QDMA’s Deer Tracker app will find a variety of features focused on getting the information they need to have a better day in the field, including reports of deer activity in their area, public land maps, harvest reports, and more. Additionally, hunters can now estimate the score of deer in photos, receive push notifications for areas they might hunt, and view trends on an interactive heat map. Continue reading QDMA Releases Improved 2017 Deer Tracker App

Nerds and Retailers

CABELA’S PARTNERS WITH POWDERHOOK ON INNOVATIVE RETAIL EXPERIENCE

When nerds and retailers come together, customers win.

Two Nebraska-based outdoor companies have come together on an innovative in-store experience coined “Digital Trailheads,” a new tool designed to help customers find local resources and experience the outdoors like never before. Digital Trailheads feature intense 360-degree “virtual reality” content showcasing Cabela’s Ambassadors pushing products to their limit, along with maps and local resources designed to help customers find places to go. The project will be unveiled at the grand opening of Cabela’s El Paso, TX, and Albuquerque, NM store locations in mid-September.

Continue reading Nerds and Retailers