Did you see the video of Keanu Reeves tearing through a 3-gun course as he trained for filming John Wick 2? After seeing that video many people took interest in competitive shooting. If Keanu can learn to shoot in real life, maybe it’s something we’d all like to learn. Keanu did have an advantage. He was trained by one of the best in the business of competitive shooting.
Keanu was trained by Taran Butler, a 10-time California 3-Gun Champion (and numerous other championships and wins). Simply put, Butler is one of the best shooters and shooting instructors out there. After watching the video of Keanu running through the 3-gun course, BuzzFeed decided they wanted to train like Keanu, so they went out and trained with Butler (tarantacticalinnovations.com).
This video shows the side of guns and gun competitions we all know, but many people don’t. Since it came from such an unlikely source, we wanted to share it with our readers. Appropriately, the most important thing they stressed was safety. Guns aren’t dangerous, if they’re handled with respect. This video shows the sport of competitive shooting in a positive way, a nice change from how firearms are often portrayed by media outlets such as Buzzfeed.
For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license, membership, or product buyers coming back for years to come.
1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. If a customer bought fishing gear at your store last year around this time, send them an offer to get them back to buy their gear again this year.
2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. Most marketers nail Black Friday. For that reason, Black Friday promotions fall amidst tremendous noise. Try treating the 10 days before a customer’s birthday like you would Black Friday.
3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw. As brands, we’re all in the business of getting people outdoors more often, and having better days once they’re out. Let your customers know when the seasons are open, and ask them to come stock up.
4. Cross-promote licenses without a draw to winners of tag drawings, or buyers of one product with a different product used for the same pursuit. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado and Walmart $750 worth of additional licenses.
5. Hit up your out-of-state buyers with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.
6. Remember, your buyer or member is the most important relationship to your business. Their lifetime value is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their purchase funds the important work you do in your local area.
Does your business, agency, or organization use another email tactic? Please share additional ideas in the comments.
Want to win a sweet gear package from our friends at Bucks of America? Of course you do! Would it be better if the gear package was from a state you’re passionate about hunting? We think so.
Click on a state below and have a look at what you can win. All you have to do is enter your name and email address so Bucks of America can contact you if you win. No cost, no catch, just a chance to win some sweet gear branded with the state you love. The package includes a short-sleeve shirt, hoodie, 8″ decal, and a hat.
Don’t see your state? Stay tuned. We’ll be offering more great Bucks of America giveaways down the road.
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ENTER TO WIN GEAR FOR EACH OF THESE STATES
By now you’ve probably heard that Donald Trump Jr. enjoys hunting and fishing. But, to hear him speak so eloquently of our traditions, of our way of life, is a thing to behold. This video is an excerpt of his keynote at the 2016 Western Hunting and Conservation Expo.
Said Trump Jr., “I know the benefits I got from being in the woods, in the duck blind, in the deer stand at 5 in the morning. It kept me out of so much trouble I would have gotten into in my life. I want to make sure that lifestyle, those great American traditions, are there for my kids.”
No matter who you voted for, Trump Jr.’s message hits home for the sportsman. Let’s hope his influence can be felt in policy decisions throughout our government in years to come.
Video: Sportsmen for Trump via Vimeo
It’s been well documented hunting license buyers are declining as a percentage of the US population. Beginning around age 65, license sales begin to plummet drastically, as hunters begin to have physical, financial, geographic, or other limitations. While the overall decline in total licenses sold has been very slow, the largest cohort of hunters, the Baby Boomers, are nearing the proverbial license buying “cliff.” Alarmingly, the cohort of Millennials who must replace them appears to be significantly smaller. Analyzing the data in the video below can lead one to some grim conclusions for our North American Model of Wildlife Conservation.
Hundreds of entities including businesses, organizations, and agencies, as well as individuals in positions of leadership in the hunting industry have turned their focus to this very real threat. But can their concerted efforts do enough, fast enough? No one knows, but what we do know is our industry needs the help of the individual sportsman and woman.
The one sure way we can change is to engage people at the local level in affecting this trend in their own lives. No single program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work.
So, here’s the big question: Do more people hunt because of you, or do fewer people hunt because of you? If everyone you hunt with, and everyone they hunt with could answer “more,” we will secure our collective hunting heritage long into the future.
Let’s start asking.
Scott Rall is an avid hunting enthusiast. He loves to run his black labs pheasant hunting while inviting youth, woman, wounded warriors to hunt right along with him. Scott enjoys helping with Minnesota’s Governors’ hunt, and teaching youth gun safety. But that’s just scratching the surface of his contribution to the future of hunting.
Along with getting a local high school trap team established, Scott and his partners have played a huge role in the local Pheasants Forever chapter which was noted as one of the top chapters in the US. His most notable contribution to land management was the purchase of an $852,000 147-acre parcel of land that they have had their eye on for 20 years. When the land went up for sale, Scott only had three and a half weeks to put together enough partners to reach the $852,000 price tag. This land will be held as a Wildlife Management Area available to the public to hunt for years to come.
If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at firstname.lastname@example.org. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.