For most businesses, acquiring a new customer costs many times what it costs to keep an existing customer. For an agency or organization selling to your existing customers is a must. An email list is one of the cheapest and most efficient marketing tools at your disposal to keep your customers coming back. Here are 6 simple tactics you can use to keep your license or membership buyers coming back for years to come.
1. Remind buyers to purchase again before their license or membership expires. If you can, offer a small incentive to get them to renew before they lapse. The image above is of a great email I got from Florida reminding me my license has expired. Sadly, I won’t be back this year!
2. Contact the individual 10 days before their birthday with a reminder their friends or family can buy them a gift card for their birthday. My Stepdad always asks for Nebraska Game and Parks gift cards for Christmas, too.
3. Alert previous buyers of specific licenses or tags of season open dates and draw deadlines. We’ve all missed out on a hunting season because we missed the draw.
4. Cross-promote licenses without a draw to winners of tag drawings. My friends and I take a pheasant hunting trip to South Dakota every year. We all buy a waterfowl permit, too, as long as someone remembers the application period is in June. When my Dad and I went elk hunting last fall, the person who sold us our tag at Walmart asked us if we wanted bear tags as well. That little question sold Colorado $750 worth of additional licenses.
5. Hit up your out-of-state hunters with an invite back to your state. Consider appending the invite to the end of the survey you might be sending them. Remember to consider how far in advance a person must plan in order to account for tags, accommodations, and general logistics.
6. Remember, your license buyer or member is your customer. Their lifetime value to your agency or organization is likely many times what the individual spends per transaction. Tell them you appreciate them with a thank you letter. Remind them their license purchase funds the important work you do.
Does your agency or organization use another email tactic? Please share additional ideas in the comments.
Want to win a sweet gear package from our friends at Bucks of America? Of course you do! Would it be better if the gear package was from a state you’re passionate about hunting? We think so.
Click on a state below and have a look at what you can win. All you have to do is enter your name and email address so Bucks of America can contact you if you win. No cost, no catch, just a chance to win some sweet gear branded with the state you love. The package includes a short-sleeve shirt, hoodie, 8″ decal, and a hat.
Don’t see your state? Stay tuned. We’ll be offering more great Bucks of America giveaways down the road.
BUCKS OF AMERICA ENTER TO WIN GEAR FOR EACH OF THESE STATES
By now you’ve probably heard that Donald Trump Jr. enjoys hunting and fishing. But, to hear him speak so eloquently of our traditions, of our way of life, is a thing to behold. This video is an excerpt of his keynote at the 2016 Western Hunting and Conservation Expo.
Said Trump Jr., “I know the benefits I got from being in the woods, in the duck blind, in the deer stand at 5 in the morning. It kept me out of so much trouble I would have gotten into in my life. I want to make sure that lifestyle, those great American traditions, are there for my kids.”
No matter who you voted for, Trump Jr.’s message hits home for the sportsman. Let’s hope his influence can be felt in policy decisions throughout our government in years to come.
It’s been well documented hunting license buyers are declining as a percentage of the US population. Beginning around age 65, license sales begin to plummet drastically, as hunters begin to have physical, financial, geographic, or other limitations. While the overall decline in total licenses sold has been very slow, the largest cohort of hunters, the Baby Boomers, are nearing the proverbial license buying “cliff.” Alarmingly, the cohort of Millennials who must replace them appears to be significantly smaller. Analyzing the data in the video below can lead one to some grim conclusions for our North American Model of Wildlife Conservation.
Hundreds of entities including businesses, organizations, and agencies, as well as individuals in positions of leadership in the hunting industry have turned their focus to this very real threat. But can their concerted efforts do enough, fast enough? No one knows, but what we do know is our industry needs the help of the individual sportsman and woman.
The one sure way we can change is to engage people at the local level in affecting this trend in their own lives. No single program, no marketing campaign, no app, or website can do what the readers of this story can do by stepping up and getting involved. It’s up to us as individual sportsmen and women to do the work.
So, here’s the big question: Do more people hunt because of you, or do fewer people hunt because of you? If everyone you hunt with, and everyone they hunt with could answer “more,” we will secure our collective hunting heritage long into the future.
Scott Rall is an avid hunting enthusiast. He loves to run his black labs pheasant hunting while inviting youth, woman, wounded warriors to hunt right along with him. Scott enjoys helping with Minnesota’s Governors’ hunt, and teaching youth gun safety. But that’s just scratching the surface of his contribution to the future of hunting.
Along with getting a local high school trap team established, Scott and his partners have played a huge role in the local Pheasants Forever chapter which was noted as one of the top chapters in the US. His most notable contribution to land management was the purchase of an $852,000 147-acre parcel of land that they have had their eye on for 20 years. When the land went up for sale, Scott only had three and a half weeks to put together enough partners to reach the $852,000 price tag. This land will be held as a Wildlife Management Area available to the public to hunt for years to come.
If someone in your area is doing what it takes to be called a Local Legend, shoot Powderhook an email at firstname.lastname@example.org. Please include some contact info, along with a photo, and a few sentences on why you believe your nominee deserves recognition for their work.
Remington has voluntarily recalled the Remington Model 700 and Model Seven rifles with the XMP triggers, rifles manufactured from May 1, 2006, to April 9, 2014, are subject to this recall. There is a concern that under certain circumstances the rifles could unintentionally discharge. Remington is notifying the public about this recall for consumer safety. Remington investigated this problem and determined that some of the XMP triggers might have excess bonding agent used in the assembly process.
Nature is a wild and dangerous place. This video shows how two deer in the wild have an obstacle they have to overcome and find ways to survive.
Two bucks were fighting and became locked together. They frantically tried to free themselves from their life-threatening antler lock. Coyotes noticed the two bucks in distress and came to the scene and thought that they were going to get an easy meal. The Bucks were able to fend off those coyotes. This attack won’t be the only attack or obstacle that these two bucks will face while they are locked together.
Byron Haldiman’s parents videoed this intense encounter between the bucks and coyotes. He said that “9 days later the deer were seen on the farm again still locked together and drinking from the creek.” Byron attempted to free the deer from each other but could not get close enough to help. The way that the buck’s antlers got locked together was on the side allowing them to “travel almost as well as a single animal.”
Powderhook announces its accumulation of over 500 DigitalMentors in the Powderhook App ready and willing to answers questions ranging from new participants in the outdoors to lifelong sportsmen traveling to new areas. Pass It On – Outdoor Mentors has been leading the charge in pairing up youth and mentors around the nation and have played a key role in getting DigitalMentoring off the ground. “The biggest problem that Pass It On faces,” says Mike Christensen, CEO of Pass It On – Outdoor Mentors, “is that there are far more kids seeking mentorship that there are folks volunteering their time to mentor. We needed to find an innovative way to supplement our mentoringprogram that would allow more folks to participate without making major time commitments. That is where the DigitalMentoring idea came into play.”
The Powderhook app offers users the ability to become DigitalMentors, which takes about four minutes, and by doing so, they agree to receive alerts when people in their area need help. While the app is completely anonymous, to protect the identities of children and to prevent people from being intimidated when asking questions, posts and replies made by DigitalMentors carry a badge denoting the person helping is a member of the program.
Local, current information. That’s the stuff that can help you have a better day as a hunter, angler, or recreational shooter. It’s why we stop at the tackle shop when go fishing, and it’s why we scour local message boards for a tidbit that can help us. Local, current information is exactly what you’ll find in the Powderhook app.
Our newest release packs a punch. It’s the biggest update since our launch just a few months back.
Major upgrade to notifications. You can now add Locations you want to follow, and we’ll notify you any time there’s a post in that area. Use Locations to track the Chatter in your favorite fishing hole, or follow the migration in the place you’re hunting next weekend. Continue reading New Powderhook Update: Version 1.15→