An Open Letter to Hunters

Fellow Hunters,

It’s never been more clear that now is the time to act. The hunter numbers are in, and they’re not good.  Preliminary findings of U.S. Fish and Wildlife’s National Survey of Fishing, Hunting, and Wildlife-Associated Recreation indicate a 5-year fall-off of over 2 million hunters. Since 1980, hunter numbers have fallen from nearly 18 million to the current count of 10.5 million. The preliminary findings are summarized well here. The future of conservation in this country relies heavily on our collective ability to reverse a devastating trend in hunter participation.

But what can we do about it? Continue reading An Open Letter to Hunters

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QDMA Releases Improved 2017 Deer Tracker App

ATHENS, GA (September 7, 2017) – The Quality Deer Management Association (QDMA) is pleased to announce its newly improved 2017 Deer Tracker app. The app is available completely free of charge on both Android and Apple devices thanks to sponsorship by leading deer hunting brands, including Fusion Ammunition, Cabela’s, QDMA, and Powderhook.

Users of QDMA’s Deer Tracker app will find a variety of features focused on getting the information they need to have a better day in the field, including reports of deer activity in their area, public land maps, harvest reports, and more. Additionally, hunters can now estimate the score of deer in photos, receive push notifications for areas they might hunt, and view trends on an interactive heat map. Continue reading QDMA Releases Improved 2017 Deer Tracker App

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Nerds and Retailers

CABELA’S PARTNERS WITH POWDERHOOK ON INNOVATIVE RETAIL EXPERIENCE

When nerds and retailers come together, customers win.

Two Nebraska-based outdoor companies have come together on an innovative in-store experience coined “Digital Trailheads,” a new tool designed to help customers find local resources and experience the outdoors like never before. Digital Trailheads feature intense 360-degree “virtual reality” content showcasing Cabela’s Ambassadors pushing products to their limit, along with maps and local resources designed to help customers find places to go. The project will be unveiled at the grand opening of Cabela’s El Paso, TX, and Albuquerque, NM store locations in mid-September.

Continue reading Nerds and Retailers

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Improvise, Adapt & Overcome

By Clint Lindemann – www.safe-shoot.com

Bio:

I was born and raised on a farm in North Dakota. When I was 15 years old I was in a hunting accident that left me paralyzed. I am a C4-5 quadriplegic. I graduated from North Dakota State University in 2002. Started hunting again when I was 19. I have a crossbow mount and a rifle/shotgun mount that can be attached to my electric wheelchair. I also fish with an electric reel that can be mounted to my chair. I am president of my local wildlife club, active in summer baseball program and write as much as possible about my activities. Hoping some of my ideas can help others get out and enjoy the outdoors.

Blog:

Sad to say, in every hunting season, in every state there are always hunting accidents that involve shooting of another in a hunting party. I know this all too well, I am one of the statistics. On December 28, 1994 my life would change forever after my own hunting accident.

During Christmas break of that year we had wrestling practice once a day, usually in the mornings and after that a couple buddies and I would go trudging through the snow looking for deer with our bows.  Northeast of my hometown in the “Hartford Valley” there was always a big group of deer that wintered there.  We would spend hours pushing deer back and forth but no one ever got a real good shot at any deer. Continue reading Improvise, Adapt & Overcome

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POLITICAL ACTION ALERT: PR Modernization

Occasionally there comes along federal legislation we feel it’s important for sportsmen to know about. The Pittman-Robertson Modernization Act, now in committee in both the House and Senate, represents one of those times. Please take a moment to write your elected officials in support. You are welcome to use this letter as a template, or just as a helpful starting point for your own letter.

Remember to change the words in bold and parenthesis – (BOLD). 

—-
I’m writing today to ask for some help with a bill I think is very important to the people of (YOUR STATE).

Census data will be released in the next few weeks that indicates hunting license sales are down by over 16% nationally since the same survey was taken only five years ago.

In my opinion, hunting and other outdoor recreational pursuits are the lifeblood of tourism in (YOUR STATE). As you know, many small towns rely on the influx of hunters and the money they bring with them each year. Our business is one of hundreds based in the state that benefit when hunter numbers to grow, and suffer when they shrink.

There is a bill, S. 1613 , in the Environment and Public Works Committee, that would change what can be done with funds earned by Fish and Wildlife Agencies through what’s called The Pittman-Robertson Act. The funds are earned through an 11% excise tax placed on hunting-related gear, and they’re distributed back to the states to fund the activities of Fish and Wildlife Agencies and related NGOs. Pittman-Robertson money cannot be used to promote hunting, and we need to change that.

I would like to ask Senator (YOUR SENATOR’s NAME) to consider sponsoring this legislation. You are welcome to use this letter as that ask, or I’d be happy to meet with in (YOUR STATE), or at a time that makes sense in DC, to discuss it.

Here’s what I like about this bill: No congressional mandate. No new money. Fish and Wildlife Agencies still control the money. And, it aligns Pittman-Robertson funding with its sister legislation The Dingell-Johnson Act, which taxes fishing-related gear. (YOUR STATE FISH AND WILDLIFE AGENCY), and all other recipients need to “play offense” to grow hunting, and this bill is a step toward helping them do that.

Here’s what I don’t like as much about this bill: Besides Fish and Wildlife Agencies or NGOs, no entity can do the work of conserving wild places for wild animals. Hunters need wild places, and non-hunters need wild places, so it’s important the money intended for wild places is used to sustain what we have and create more. However, the hunter funds this model, and without more hunters, the “habitat” money will dry up – ultimately leading me to write this letter.

Thank you for considering, and please let me know if it makes sense to meet.
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Major Powderhook Update

Powderhook Launches Major App Update

LINCOLN, NE  Local, current information on hunting, fishing, and recreational shooting is now easier than ever to find with the newest Powderhook update. The Nebraska-based tech company has assembled nearly 10,000 outdoor events from many major NGO’s, retailers, state agencies and more and organized them in a new feature called “Discover.”

Here’s a breakdown of everything you’ll find in the newest release. As always, visit the App Store or Google Play to download or update the app.

Discover: Easily find an event or public hunting spot near you.

Events
When people are out looking for stuff to do on the weekends, outdoor events usually aren’t on anyone’s radar. Why is that? People who host outdoor events are competing for attendees just like a movie theater, concert venue, sporting event or pretty much anything that a person can do to entertain themselves. This update and the API Powderhook has created for others to use changes that.

When it comes to creating new participants, it’s hard to know which event might trip which trigger. With the Powderhook update, we’ve not only begun to distribute our partner’s events to the top five event hosting websites on the internet, we compile them in a sortable feed for our users to access.

Public Spots
People are constantly looking for a new or better spot to go. Powderhook has always had one of the most complete public lands map available for free to anyone who downloads, but now we give users a cleaner ability to sort and configure search results. “I was headed up to Ohio last weekend and used the app to find a spot to go,” says app user Bobby Bostian. “It was great being able to hit the ‘Directions’ button and have it take me right to the spot. I also showed a couple hunters the ‘Discover’ section of the app and they were absolutely amazed at all of the public land that was available in their area.”

Leaderboards: Find out who’s doing the work of passing along our heritage in your state.

Whenever a user in the app answers a question, makes a post, replies to a comment, or becomes a Digital Mentor they earn what we call “CRED”. The more a person uses the app and provides useful information, the more they can build their “CRED,” one day earning them incentives. People can now see how they stack up to other users in their state to provide a fun, competitive aspect to helping others have a better day outdoors.

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Student Externship Opportunity

Powderhook, an innovative hunting and fishing tech company, is looking for top-performing, ambitious and self-starting college students who love to hunt, fish and get outdoors – and want to get real-world marketing, business experience, and learn more about the outdoor industry. As an extern, you will share your outdoor experience and expertise and interact with others to help to introduce people to the active outdoor lifestyle we love and enjoy and, in doing so, help Powderhook grow.

Powderhook externs will be part of a college-based network of externs who will promote, largely through social-media interaction, the Powderhook app and participate in marketing and other events to raise awareness about the app while promoting hunting, fishing and outdoor recreation.

About Powderhook:

Powderhook is a cutting-edge hunting and fishing tech company dedicated to helping people have better outdoor experiences, through an app that connects outdoor enthusiasts of all walks of life and experience levels. Through Powderhook, outdoorsmen and women can communicate with fellow outdoorsmen and women and ask how-to, where-to, or any other type of questions.

Whether someone is new to the outdoors or an experienced hunter, they can ask their outdoor-related questions on the app and someone in their area or the area they are asking about will help get them on the right track. Are fishing biting on Lake So-and-So; are ducks showing up from the north yet; is ABC Public Hunting Area full of deer; what’s the best bait for crappie in your area; are spring gobblers still henned up – those are the type of questions streaming into the Powderhook App seeking help and advice from local experts.

As a Powderhook extern you will:

  • Be Part of an Innovative New Program
    • You will have different opportunities and experiences that will help you prepare for your career. These marketing and business opportunities will allow externs to gain experience, learn new things and sharpen skills.
    • You will be able to earn caps, T-shirts, hunting, fishing and shooting gear and other swag based on the level of your participation and success.
  • Be Given a Powderhook Pro Account
    • With this account you will be able to create a custom banner to post events and create personal content within the Powderhook app. Users have to pay for Pro accounts but externs will get access for free. This can be a key tool in marketing efforts, increasing your interactions – and your chance to earn additional gear and prizes.
  • Have Your Ideas Implemented
    • Powderhook encourages you to provide feedback on our app. Your ideas could be implemented into the app. Creativity pays off. This is a chance to be on the leading edge of, and participate in, outdoor-marketing technology.
  • Get Involved in Real-World Learning Experiences,
    • You will have the opportunity to participate in webinars, phone conferences, and speeches from the leaders in the outdoor industry. You’ll have a chance to learn from the top experts and company leaders across the outdoor spectrum.
  • Start Your Own Marketing Campaigns
    • Being innovative will make you stand out. You will be able to build your own marketing campaign like hosting events, posting on social media and pitching stories to the media to help market Powderhook. The more you put into your marketing efforts, the more you will get out of it. Imagine the resume-building potential of having your ideas as part of a national marketing campaign.
  • Learn From Powderhook’s CEO
    • You will have the chance to participate in Q&A’s with our CEO on many different topics ranging from starting a business to hunting and fishing. Be forewarned, he likes a good hunting or fishing story, whether he’s telling them or you are.
  • Have the Opportunity to Write
    • Your stories about your outdoor adventures may be published on Powderhook’s blog and your outdoor videos may be distributed on all our social media platforms as well as our blog.
  • Have the Ability to Publish Articles
    • You will have the opportunity to create content for our newsletter, which is distributed to all our app users
  • Have the Ability to Grow
    • You will have the ability to advance your role within the externship program. As the program matures, there will be opportunities to grow and advance into a higher role.

Extern Expectations:

As an ambassador of Powderhook, you will interact with other hunters, anglers and outdoors people as the face of the brand. You will be an extension of Powderhook, a person-to-person link between the brand and outdoor users. Keep that in mind as you try to be the best extern you can be.

It’s simple. We want you to share your outdoor experience, expertise, photos, videos, stories and anything else related to the outdoors.

For starters, we want you to:

  • Share photos and information about the brand on your social media, doing so in a natural way.
  • Interact with others who are asking questions about Powderhook, or posting in the Powderhook app. It’ll give you a chance to answer questions posted on Powderhook or interact with others to find answers.
  • Take the Outdoor Pledge. Powderhook seeks to unite individuals and groups that care about the true meaning of hunting and fishing. By taking the pledge you are committed to being a steward of the land, promoting goodwill through strong ethics, honoring the beauty and fragility of nature, acting lawfully and respectfully, and teaching the next generation to do the same.
  • Recruit other ambassadors. We want the Powderhook Externship program to spread to campuses across the nation. You can help by introducing friends, acquaintances or hunting and fishing buddies at other colleges.

Extern Objectives:

As part of Powderhook’s Externship Program, your objectives will be to market Powderhook any way you think will reach the most potential users effectively. The main objectives are getting people to download the app, app interactions, increasing brand awareness, and developing content within the app.

  • Use marketing tools
    • Social media platforms
    • Creating marketing campaigns
    • Creating your own marketing idea
  • Increase Brand Awareness
    • Host events that Powderhook will sponsor to help promote brand awareness
    • Attend events on campus and talk about Powderhook and our mission
  • Get New Users to Download the App
    • Use your creative marketing ideas and resources to market to potential users
  • Creating Content
    • Your content will come from:
      • Being an active user in the app, asking questions, answering questions, posting reports of your outdoor activities
    • Writing stories to post on Powderhook’s blog
    • Helping create newsletter articles
  • Goals for Externs
    • Earning swag by surpassing milestones of the number of people downloading the app
    • Increasing your cred in the app. Cred is a scale that tells us how much a user- is posting, commenting, and liking posts in the app. The more posts, comments and likes earned by the extern, the more cred.
    • Regularly posting on social media platforms.
  • Extern Challenges:
    • Challenges will be held throughout the externship. We will have campus vs. campus challenges as well as intramural campus challenges. The goal of challenges is to bring out the competitive and creative side of each extern. Coming up with new and innovative ways to outperform your peers can make you a challenge winner and earn prizes.
  • What Else You Need to Know
    • As a part of Powderhook you will gain real-world working and learning experience you can proudly add to your resume. This is ideal for creative self-thinkers who are willing to think out-of-the-box and make things happen
    • Along with all of the access you will have being an extern, you will also be able to earn awesome swag from Powderhook and our partner companies.
    • Your experience with Powderhook will be what you make it but we will be here to guide you step-by-step to get started and help you do the best work – while giving you room to let your creative energies loose. In a nutshell, this program is a unique opportunity for anyone who is an avid outdoorsmen in college who wants to learn more about start-up businesses and gain experience in marketing. It’s a real resume builder. We want you to enjoy working with Powderhook and we will do everything we can to make your experience with the program as enjoyable and rewarding as possible.

 

To apply for the Powderhook Externship Program go to this link-> https://goo.gl/forms/xTn6SOXAjniweXxv2

If you have questions email, sam@powderhook.com

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Pledge to take someone hunting, fishing or target shooting and you could win a NASCAR Trip or Ultimate Outdoor Experience

Join Richard Childress, honorary chair for National Hunting and Fishing Day, in creating the next generation of conservationists

National Hunting and Fishing Day (NHF Day), an annual celebration of hunters and anglers, features a new twist this year. Richard Childress, NASCAR legend and honorary chair for NHF Day, is asking hunters and anglers to participate in the new NHF Day Challenge by taking someone hunting, fishing or target shooting. By pledging to introduce someone to the outdoors between now and NHF Day on Saturday, Sept. 23, participants will be eligible to win a Richard Childress Racing VIP race weekend package or the Ultimate Outdoor Experience in America’s Conservation Capital from Big Cedar Lodge and Johnny Morris’ Wonders of Wildlife National Museum and Aquarium.

“If you are a sportsman, sportswoman or an angler, you can make a difference and support National Hunting and Fishing Day by becoming a mentor,” said Childress. “Mentoring is critical to ensure our outdoor tradition lives on through future generations. Make the commitment to take someone outdoors and show them why you value hunting, fishing and target shooting.”

For millions of Americans, time spent hunting and fishing are treasured moments. Hunting and fishing brings friends and family together and provides one of the most immersive outdoor experiences possible.

“Today fewer people are connecting with nature through hunting and fishing,” said Childress. “As outdoorsmen and women, we are one of the keys to reversing this trend. Help a friend, family member, neighbor or co-worker learn how to hunt, fish or shoot. Introducing someone to the joys of the outdoors not only enriches their life, it creates a future conservationist.”

Each new hunter and angler created helps fund conservation. Every time someone buys a firearm, ammunition, archery equipment or fishing tackle, they contribute to habitat conservation and science-based wildlife management through the Wildlife and Sport Fish Restoration (WSFR) program. The WSFR is the cornerstone of fish and wildlife conservation in North America because it brings funding from the sporting arms, archery and fishing industries and sportsmen and women back to state wildlife management agencies. These monies, in addition to hunting and fishing license fees, are critical for conserving fish and wildlife across our nation.

Those who pledge to take someone hunting, target shooting or fishing will be entered for a chance to win two amazing prize packages. The first grand prize is two HOT passes to a future NASCAR race, which includes pit and garage passes, garage and team hauler tours, and an opportunity to meet team owner Richard Childress. The second grand prize package is a trip to America’s Conservation Capital: Missouri’s Ozark Mountains. A passion of Bass Pro Shops founder and Ozarks native Johnny Morris, the destination spans multiple properties and thousands of unspoiled acres, making it the ultimate destination for anyone who loves the outdoors. The package includes a two-night stay in a log cabin at Big Cedar Lodge, America’s premier wilderness resort, and nature-based excursions including guided bass fishing on 43,000-acre Table Rock Lake; Adventure Passes for the Lost Canyon Cave and Nature Trail and Ancient Ozarks Natural History Museum at Top of the Rock; shotgun sports at Bass Pro Shops’ Outdoor Shooting Academy; and passes to Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, the largest, most immersive wildlife attraction in the world, opening Sept, 21, 2017.

To get involved in the NHF Day Challenge, visit NHFDay.org or call 417 225-1162.

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National Outdoor Mentoring Summit Hosted in Lincoln

Lincoln, NE – Nearly 50 representatives and leaders of mentoring organizations from around the country gathered in Lincoln, NE last weekend to discuss getting more people outdoors more often. Lincoln startup, Powderhook, together with Nebraska Game and Parks, and Cabela’s hosted the event at the Nebraska Outdoor Education Center.

The group spent two days presenting about the progress of their organizations, giving important updates on legislation being passed, and discussing what it would look like to band together and form an official alliance. The number of participants in this year’s Outdoor Mentoring Summit more than doubled from the previous year with hopes to recruit even more groups into the alliance for 2018’s summit.

Founder of Powderhook, Eric Dinger, believes time spent outdoors plays an integral role in our culture. Said Dinger, “Being outdoors represents a source of happiness and contentment for nearly everyone. But, it’s becoming more and more difficult for people to make time and have a place to enjoy themselves in the outdoors. We view this as an attack on the values that undergird families and tie people to the places they’re from. If we need the outdoors to de-stress and find our center, is it possible that some of the cultural frustration so many people are feeling could be tied to a ‘nature deficit’?”

The Outdoor Mentoring Summit included attendees from several leading conservation organizations, including the National Wild Turkey Federation, the Council to Advance Hunting and Shooting Sports, Quality Deer Management Association, and Union Sportsmen’s Alliance, along with state agencies leaders from as close as Iowa and as far away as New Mexico and Florida. But, the celebrities in attendance were the dozens of leaders from the “Boots on the Ground” mentoring organizations from nearly 15 states.

Mike Christensen of Pass it On – Outdoor Mentors spent countless hours putting together the meeting. “If you believe it’s important to spend time outdoors with people who care about you, then it’s likely meaningful for you to know there are organizations dedicating to making that happen for people who may not otherwise have a chance to have those experiences. This meeting brought together many of the best and most influential programs from throughout the country in hopes we can find ways to have a greater impact on our communities,” said Christensen.

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Powderhook Events API Now Available

 

Powderhook PRO users can now implement the Powderhook Event API, a first of its kind, nationwide, outdoor event dataset.

R3 (recruitment, retention, and reactivation) has become a hot topic in the outdoor industry. And while events play a significant role in the adoption sequence, it’s not often that outdoor events are visible in places new people think to look. According to Powderhook CEO, Eric Dinger, the Events API is a step toward solving this problem. “Fundraising banquets, family fishing nights, and countless other types of events are great ways to recruit, retain, and reactivate hunters, anglers, and recreational shooters. But in order for events to reach their potential as an R3 tool, we have to get outdoor events into the mix of other things people can do with their time. Through this API the outdoor industry is now able to list their events alongside things like concerts, plays, sports tournaments, and other options. And, because of its open architecture, any brand, fish and wildlife agency, or organization can begin promoting all the events in their area, rather than just their own.”

In total, over 9,000 hunting, shooting, fishing, and conservation events are accessible via the API. Event hosts include major NGOs, such as Ducks Unlimited and National Wild Turkey Federation, state agencies, and businesses. New events are added every day via integrations with our partners, scrapers, and APIs. Once the API is implemented, no additional development time or support resources are required to keep it up-to-date.

There are many uses for the Powderhook API:

Web developers can implement a calendar containing events from hundreds of sources.

State agencies can map all the events happening in their state as part of their R3 effort.

Businesses can create a calendar of events happening near their location(s).

Non-government organizations can aid their members in finding other things to do in their local area.

More information is available here: https://powderhook.com/events-landing

To view the events on our map simply navigate to: https://www.powderhook.com/map

Next up we’ll announce a fully self-contained calendar widget, giving our partners the ease of configuring/copying/pasting our events calendar into their website.

Please email us with questions.

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Outdoor recruitment, retention, reactivation and access from the creators of Powderhook.com